Work with me here:

In this episode, Tyler and I talk about the real costs of inaction in your detailing business. We break down why staying stagnant is expensive and how simple systems like time blocking for follow up can transform your revenue. I share a client story about how one recurring calendar event helped a two person shop hit $50,000 a month by making follow up non negotiable.

We get into why shop owners struggle with investing in intangible growth, the mindset shifts you need to scale, and how to stop making excuses that are costing you money. If you feel stuck or unsure about taking action during the slower season, this episode will give you clarity on what you need to do today to grow tomorrow.

Chapters:

• 00:01 - The Fundamentals of Business and Capitalism
• 03:00 - The Cost of Inaction in Business Growth
• 20:30 - Navigating Business Challenges
• 26:29 - The Importance of Time Management for Growth
• 31:55 - The Importance of Consistency in Business Growth

Companies Mentioned

Detailing Growth

Auto Audi (Detailers Club)

Detail Tech Garage

Websites Mentioned

detailinggrowth.com

autoality.com

Key Takeaways

Follow up is the lifeblood of your business. One hour of time blocked follow up every day can double your close rate without spending another dollar on leads. If you are letting 70 to 80% of your leads go cold every month, you are paying an invisible tax that shows up as lost revenue. Consistency is the currency you pay for compounding growth, and most shop owners refuse to pay it because they want short term comfort over long term results.

In this episode, I break down the biggest misconception in the detailing industry: the difference between being good at the work and actually building a brand. Most shop owners think that doing exceptional paint corrections and flawless PPF installs automatically creates customer loyalty. They believe that if they just focus on being the best technician, everything else will fall into place. But here's the reality: exceptional work is just the baseline. It's the minimum requirement to stay in business. 

What actually creates a brand is the relationship you build with customers between transactions. I walk through what happens in most detail shops, why customers forget about you after 14 months even when they loved your work, and the economics of customer acquisition versus retention. If you've ever felt like you're on a hamster wheel constantly replacing customers who drift away, this episode will show you exactly why that's happening and what you need to do differently. 

The math is simple: maintaining relationships with existing customers is the highest leverage activity in your business, but most shop owners never do it because it doesn't feel productive in the moment.

Chapters:

• 00:04 - Understanding Brand Building vs. Customer Retention
• 03:31 - Building Relationships Beyond Transactions
• 06:31 - Maintaining Customer Relationships
• 09:46 - The Importance of Customer Relationships
• 12:40 - The Importance of Maintaining Customer Relationships
• 17:16 - Building Real Relationships for Sustainable Growth

Takeaways:

• Most detailing shop owners mistakenly believe that exceptional work alone establishes a brand identity when in fact it does not.
• A brand transcends logos and aesthetics; it encompasses the emotional relationship clients have with your business.
• Building a lasting brand necessitates nurturing relationships with customers beyond the immediate transaction of service.
• The economics of retaining existing customers is significantly more favorable than acquiring new ones, underscoring the importance of relationship maintenance.

branding for detailers, customer retention strategies, building a brand in detailing, detail shop marketing, customer acquisition costs, emotional connection in business, maintaining customer relationships, repeat business tips, transaction vs relationship business, detail shop success, brand loyalty in detailing, effective communication with clients, marketing for auto detailers, customer experience in detailing, importance of follow-up, growing a detail business, referrals in detailing, customer engagement strategies, relationship building in business, sustainable growth for detailers

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ChipOne.AI

The episode of Talkin' Paint Podcast, I share a raw account of firing a customer who crossed the line from frustrated to abusive. I break down exactly what went wrong when dealing with difficult clients, including an elderly gentleman who told me to go f*** myself in his own shop. I reveal critical shop management tips and systems that could have prevented this situation, plus gives away I'm giving away my free terms of service template that reduced customer conflicts by 95%.

0:00 - Firing a customer story intro

0:18 - Detailing Growth sponsor message

0:58 - Episode introduction

1:21 - Customer told me to f*** myself

1:34 - Breaking down what happened

2:39 - GM Will's role explained

3:31 - Customer interactions cognitive load

4:12 - Setting expectations framework

6:36 - Compliment, reality check, commitment

7:52 - Expectations breakdown failure

8:31 - Terms of Service system

10:01 - Chip One AI free tool

11:38 - What went wrong analysis

12:30 - Red flag warning signs

13:17 - Reinstalled entire PPF job

14:26 - Industry standards explanation

15:16 - Customer picks up vehicle

16:02 - Raised voice three times

16:52 - Final confrontation details

17:54 - Team respect non-negotiable

18:38 - Warning other shop owners

19:38 - Three touch expectation system

20:19 - Escalation framework levels

20:58 - Team protection policy

21:20 - Financial cost analysis

22:04 - Culture starts with boundaries

23:13 - Detailing Growth services

23:37 - Detailers OS coaching

Takeaways:

• In managing a larger scale business, one must be prepared to handle difficult customer interactions, which can sometimes lead to uncomfortable situations.
• Setting proper expectations with clients is crucial in order to maintain a positive relationship and avoid misunderstandings regarding service quality.
• Implementing a structured Terms of Service agreement significantly mitigates customer conflicts and clarifies the scope of work and limitations before service begins.
• It is imperative to protect team members from verbal abuse, ensuring a respectful workplace environment, as this directly influences overall morale and productivity.
• Continuous improvement in customer interaction practices is necessary, particularly in managing difficult clients and setting realistic expectations for service outcomes.
• Firing a problematic customer can be financially beneficial in the long term by preserving team morale and maintaining service standards, despite the immediate loss of revenue.

Links referenced in this episode:

• detailinggrowth.com
• chipone.ai
• workwith.detailinggrowth.com

This episode I'm joined by Jeff Joiner from Auto Luxe Florida shares his journey from luxury car sales to building a successful auto detailing business from scratch. In just one year, Detailing Growth helped Jeff grow his shop from zero to $100,000 monthly revenue by leveraging his exceptional sales skills, building the right team, and creating strategic partnerships.

He discusses the importance of quality products, building market trust and how he transformed his business growth.

00:30 - Podcast Introduction

01:55 - Jeff's High-End Shop Background

03:23 - Starting From Nothing in the Market

05:30 - Early Growth Challenges

08:11 - Importance of Market Trust

09:38 - Building Through Video Content

15:45 - Switching Marketing Partners

18:10 - Backend Business Challenges

19:10 - Managing Technicians vs Sales Teams

20:40 - Finding the Right Technical Talent

24:34 - Building an Effective Team

27:53 - Creating a Strong Support System

30:00 - The Constant Grind of Entrepreneurship

34:02 - Creating Complete Business Systems

42:10 - Quality Products Make a Difference

47:20 - Partnering with Ceramic Pro

49:04 - Community Marketing Strategies

51:51 - Final Thoughts and Conclusion

Takeaways:

• The journey of entrepreneurship can be unexpectedly challenging, often diverging from initial expectations.
• A solid foundation in sales can significantly enhance business growth and customer acquisition.
• Investing in high-quality products and reliable suppliers is crucial for maintaining business integrity.
• Building a strong, supportive team is essential for navigating the complexities of running a business.
• Establishing relationships with industry leaders can provide invaluable support and resources for growth.
• Engaging in community events and networking can vastly increase local awareness and customer base.

Links referenced in this episode:

• detailinggrowth.com

Companies mentioned in this episode:

• Detailing Growth
• Ceramic Pro
• Jaguar Land Rover
• Autolux

Talkin’ Paint Podcast: How to Document Systems in Your Detailing Business: Work Less While Growing More

The episode of Talkin' Paint Podcast, Gabe Fletcher discusses how documenting business systems transformed his detailing shop from chaos to consistency. He explains why putting processes on paper is crucial for growth, allowing him to reduce his work hours from 75+ to under 40 weekly while increasing revenue by 30%. Gabe shares practical documentation techniques and emphasizes that "being irreplaceable doesn't make you valuable, it makes you trapped."

Timestamp:

00:22 - Detailing Growth Sponsor Message

01:02 - Introduction to Systems Documentation

03:02 - Why Document Your Shop Systems

04:29 - Where to Start With Documentation

06:06 - Practical System Documentation Approach

08:25 - Morning Meeting System Benefits

09:37 - Quality Check Process Implementation

10:22 - Client Communication Timeline

11:28 - Getting Started With Documentation

14:43 - Detailer OS Facebook Group Info

Schedule a Discovery Call

Sign Up For The Detail Shift Newsletter

Subscribe to Detailing Growth on Youtube

Companies mentioned in this episode:

• detailing growth
• Detailing Growth
• Detailers OS
• Detailer OS
• Detailer OS Magnified Growth

detailing systems, documentation in detailing, improving shop efficiency, detailing business coaching, sales process for detailers, documenting processes, PPF installation guide, ceramic coating techniques, automotive detailing strategies, client communication in detailing, SOP creation for detailing, business growth in detailing, effective detailing workflows, systems implementation for detailers, reducing operational chaos, maximizing productivity in detailing, training staff in detailing, client check-in process, optimizing detailing services, detailing growth strategies

Book A Call Here | Youtube Here | Facebook Group Here | Does Your Business Suck?

Talkin’ Paint Podcast: How to Embrace the Entrepreneurial Grind: Business Growth Strategies That Work

The episode of Talkin' Paint Podcast, Gabe Fletcher is joined by his operations partner Tyler Lordi to discuss the essential mindset needed for business growth in challenging times. They dive into why embracing the struggles of entrepreneurship is non-negotiable, emphasizing that execution is the solution to most business problems. The conversation highlights the critical importance of building effective referral systems and delivering exceptional service that goes beyond customer expectations to drive sustainable growth.

Timestamp:

0:35 - Embracing Business Challenges

3:08 - The Grind Isn't Optional

7:16 - System That Got You Here

10:54 - Building While Flying

14:24 - Marketing vs Growth Agency

18:38 - Execution Is The Solution

21:46 - Focus On Your Path

24:33 - Process Improvement Matters

29:14 - Building Trust Currency

32:40 - Humanizing Business Conversations

35:53 - Your Truth vs The Truth

38:00 - Detailer OS Community

Links referenced in this episode:

• detailinggrowth.com
• detaileros.com

Companies mentioned in this episode:

• Detailing Growth

business growth, grind mode, entrepreneurship tips, business coaching, detailing industry, local SEO, referral systems, marketing strategies, execution in business, overcoming challenges, business mindset, consulting services, systems implementation, building trust in business, business automation, small business advice, growth agency, effective advertising, building brand experience, embracing the struggle

On this episode of the Talkin' Paint Podcast, I talk about preventing burnout and building a sustainable detailing business. I explore how detailers often chase others' versions of success rather than defining their own path, emphasizing the importance of genuine enjoyment in the work. I also jam on some of my own personal insights about business scaling, effective sales strategies, and the critical role of community engagement. I also highlight how proper CRM systems and business reflection can prevent burnout and drive growth.

Timestamp:

0:00 - Preventing Burnout in Detailing

3:03 - Building Your Own Version of Success

6:05 - Sales Strategy and Follow-up Systems

9:38 - Business Values and Quality Standards

12:41 - Creating Personal Board Meetings

15:27 - Finding Joy in Your Business

17:35 - Community Engagement Importance

19:07 - Closing Thoughts and Resources

Schedule a Discovery Call

Sign Up For The Detail Shift Newsletter

Subscribe to Detailing Growth on Youtube

podscan_43qQFsrtPYjXXkUpEKRSEUrQvMV1SJp6

On this Episode of Talkin' Paint, I explore common misconceptions about sales within the detailing & auto film industry. I also go over strategies for building stronger client relationships. I discuss how shifting from transactional interactions to trust-based partnerships can transform business outcomes, particularly for high-ticket services.

SALES TRAINING GO HERE: Detailing Business Coach Sales Masterclass

These are the topics that I go over:

- The evolution from traditional sales tactics to relationship-focused approaches

- Creating effective follow-up systems and response protocols

- Developing comprehensive proposals that communicate value

- Building and maintaining brand trust through consistent client experiences

Core Insights:

I challenge the notion that lead quality is the primary barrier to success, suggesting instead that effective communication and value demonstration play more crucial roles. I examine how detailing professionals can better educate potential clients about their services and differentiate themselves in the market.

Practical Applications:

I outline specific steps for implementing a structured sales process, emphasizing the importance of multiple touchpoints and consistent follow-up. The episode provides guidance on transforming initial inquiries into long-term client relationships by prioritizing education and trust-building over immediate closing.

Takeaways:

I explain how success in detailing sales often requires viewing the process as an extension of customer service rather than a purely transactional exchange. By focusing on client education and relationship development, businesses can create more sustainable growth patterns and stronger market positions.

WANT LESS CHAOS AND MORE STABILITY, GO HERE: DetailerOS

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MORE ABOUT GABE, GO HERE: AutoDetailMarketing.com

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Detailing Growth: Talkin' Paint Podcast : How to Rank #1 on Google: Grow Your Detailing Business with Content Marketing

Gabe Fletcher discusses the recent Google Core Update and its implications for automotive businesses. He emphasizes the importance of demonstrating expertise through content creation, focusing on solving real problems rather than just advertising services. Gabe provides actionable strategies for documenting work, creating content, and leveraging it for SEO and business growth, emphasizing that done is better than perfect when it comes to content production.

Timestamp:

00:30 - Introduction to Google Core Update

02:58 - Importance of Demonstrated Expertise

05:58 - Changing Search Trends

08:54 - Content Creation Strategy

12:40 - Implementing Content Creation

15:58 - Simplifying Content Approach

17:43 - Conclusion and Call to Action

Links referenced in this episode:

• detailinggrowth.com
• workwith.detailinggrowth.com

Companies mentioned in this episode:

• Google
• Detailing Growth
• Meta

The Talk Paint Podcast, hosts Gabe and Tyler Lori discuss the challenges businesses face in the evolving market landscape of 2024. They emphasize the importance of running lean operations, managing labor costs, and adapting to changes brought by events like COVID, the AI boom, and upcoming elections. The conversation highlights the emotional curve of marketing, detailing the journey from self-doubt to explosive growth. They stress the need for a solid marketing foundation and a methodical approach, touching on the limitations of relying solely on Facebook ads and the necessity of diversifying marketing strategies. The episode also features success stories and practical advice for businesses looking to thrive in the auto detailing and auto film sectors.

00:00 Introduction: Navigating Modern Business Challenges

00:14 Client Goals: The Reality Check

00:30 The Emotional Curve of Marketing

01:08 Detailing Growth: Your Marketing Partner

01:45 Welcome to the Talking Paint Podcast

02:19 Adapting to a Changing Market

06:05 The Evolution of Social Media Advertising

09:17 The Importance of a Comprehensive Marketing Plan

15:26 The Unicorn Client: A Success Story

22:34 The Emotional Curve of Marketing Revisited

33:58 Conclusion: Building a Solid Marketing Foundation

What to grow your business? https://workwith.detailinggrowth.com/

LEARN HOW TO GROW? https://detailingbusinesscoach.com/

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🤝 Who Is Gabe Fletcher? https://gabefletcher.crd.co/

Links referenced in this episode:

• detailinggrowth.com
• talkinpaint.com

Companies mentioned in this episode:

• Detailing Growth
• Google
• Meta
• Facebook
• Apple
• TikTok
• Instagram