Detailing Growth: Talkin' Paint Podcast : How to Rank #1 on Google: Grow Your Detailing Business with Content Marketing

Gabe Fletcher discusses the recent Google Core Update and its implications for automotive businesses. He emphasizes the importance of demonstrating expertise through content creation, focusing on solving real problems rather than just advertising services. Gabe provides actionable strategies for documenting work, creating content, and leveraging it for SEO and business growth, emphasizing that done is better than perfect when it comes to content production.

Timestamp:

00:30 - Introduction to Google Core Update

02:58 - Importance of Demonstrated Expertise

05:58 - Changing Search Trends

08:54 - Content Creation Strategy

12:40 - Implementing Content Creation

15:58 - Simplifying Content Approach

17:43 - Conclusion and Call to Action

Links referenced in this episode:

• detailinggrowth.com
• workwith.detailinggrowth.com

Companies mentioned in this episode:

• Google
• Detailing Growth
• Meta

The Talk Paint Podcast, hosts Gabe and Tyler Lori discuss the challenges businesses face in the evolving market landscape of 2024. They emphasize the importance of running lean operations, managing labor costs, and adapting to changes brought by events like COVID, the AI boom, and upcoming elections. The conversation highlights the emotional curve of marketing, detailing the journey from self-doubt to explosive growth. They stress the need for a solid marketing foundation and a methodical approach, touching on the limitations of relying solely on Facebook ads and the necessity of diversifying marketing strategies. The episode also features success stories and practical advice for businesses looking to thrive in the auto detailing and auto film sectors.

00:00 Introduction: Navigating Modern Business Challenges

00:14 Client Goals: The Reality Check

00:30 The Emotional Curve of Marketing

01:08 Detailing Growth: Your Marketing Partner

01:45 Welcome to the Talking Paint Podcast

02:19 Adapting to a Changing Market

06:05 The Evolution of Social Media Advertising

09:17 The Importance of a Comprehensive Marketing Plan

15:26 The Unicorn Client: A Success Story

22:34 The Emotional Curve of Marketing Revisited

33:58 Conclusion: Building a Solid Marketing Foundation

What to grow your business? https://workwith.detailinggrowth.com/

LEARN HOW TO GROW? https://detailingbusinesscoach.com/

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🤝 Who Is Gabe Fletcher? https://gabefletcher.crd.co/

Links referenced in this episode:

• detailinggrowth.com
• talkinpaint.com

Companies mentioned in this episode:

• Detailing Growth
• Google
• Meta
• Facebook
• Apple
• TikTok
• Instagram

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Grow Your Business GO HERE: https://workwith.detailinggrowth.com/

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Understanding the 5 Levels of Paint Protection Film Shops

I'm going to talk about the different tiers of Paint Protection Film (PPF) shops. I breaks down the journey from a Level 0 shop just starting out to a Level 5 protective-only business, highlighting the challenges and growth opportunities at each stage. I also go over the importance of training, experience, and strategic planning in progressing through these levels, offering valuable insights for detailing businesses looking to grow their PPF services.

1:05 - Different Levels of PPF Shops

2:02 - Level 0: Starting from Nothing

3:23 - Level 1: Plotter Pioneer Stage

5:05 - Level 2: Solid Foundation

6:02 - Level 3: Established Expert Shop

6:46 - Level 4: Titan Status

7:30 - Level 5: Protective-Only Shops

9:37 - DetailShift Newsletter Information

10:38 - Importance of Experience and Growth

11:31 - Closing Remarks and Call-to-Action

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👥 Join Our Facebook Group! Connect with fellow detailers: https://www.facebook.com/groups/detailinggrowth

Resources Mentioned:

Detail Shift Newsletter: https://signup.detail-shift.com/

Detailing Growth: https://workwith.detailinggrowth.com/

What to grow your business? GO HERE

LEARN HOW TO GROW? GO HERE

How does trust function as a business asset? 👈

I'm going to break down the link between consistent actions and strong customer relationships and how it works inside of your auto detailing and PPF business.

In this episode, I discuss practical ways to incorporate honesty in your business practices, methods for addressing customer disputes with integrity, and strategies for fostering accountability within your team.

🔔 Don't forget to turn on notifications to never miss an episode!

📧 Join Our Newsletter! Get exclusive tips and insights: https://signup.detail-shift.com/

👥 Join Our Marketing Facebook Group! Connect with fellow detailers: https://www.facebook.com/groups/detailinggrowth

🤝 Who Is Gabe Fletcher?

Time Stamps

Introduction and the importance of honesty in business 00:02:14

Trust as the currency of your business 00:05:22

Honesty during economic downturns 00:09:11

Handling client disputes with transparency 00:13:58

Standardizing pricing for trust-building 00:14:00

Building trust through transparent pricing 00:15:27

Creating systems of accountability in your team 00:19:07

The compounding effect of honesty and integrity 00:21:00

The mental cost of dishonesty in business 00:25:18

#AutoDetailing #BusinessGrowth #Honesty #TalkingPaintPodcast

Get ready to be inspired by Miguel Peralta's journey of turning Purple Flare Wraps into a $2.2 million a year powerhouse in Vegas! The biggest challenge of all being that Vegas is The Highest Caliber Location for customer service & client experience in the entire United States. Innovative marketing tactics to operational efficiency, this interview with Gabe from Detailing Growth covers it all on this episode of the Talkin' Paint Podcast! More at https://talkinpaint.com/

Purple Flare Wraps - Las Vegas!

Web: https://purpleflareagency.com/

Youtube: https://www.youtube.com/@PurpleFlareWraps

IG: https://www.instagram.com/purpleflarewraps/

FB: https://www.facebook.com/PurpleFlareWraps/

Get Your Shop Dialed In @ https://detailinggrowth.com/

Join our Facebook Group @ https://facebook.com/groups/detailinggrowth

Join the DetailShift Newsletter @ https://signup.detail-shift.com

The Art of Scaling a Detailing Business with Miguel Peralta

**Chapters**

00:00 The Journey from 100 to 200: Scaling Your Business

00:26 Introducing Miguel Peralta: A Success Story in Detailing

03:01 Expanding Operations: The Growth of Purple Flair Wraps

05:26 From Agency to Industry Leader: The Evolution of Purple Flair

07:57 Mastering Revenue Growth: Strategies for Success

17:59 Navigating Competitive Markets: Insights and Strategies

22:59 Leveraging CRM and Marketing for Business Growth

29:27 The Importance of Sales Skills in a Competitive Industry

32:08 Innovative Sales Techniques and Customer Engagement

32:28 The Power of Personalized Videos in Sales

32:41 Understanding Your Customer: A Salesperson's Guide

32:54 Leveraging Technology for Enhanced Customer Interaction

33:13 Building Trust and Rapport with Diverse Clients

33:58 The Importance of Adaptability in Sales

36:05 Maximizing Business Opportunities Through Compassion and Understanding

40:50 The Role of Technology and Innovation in Modern Sales Strategies

41:56 Creating a Customer-Centric Business Culture

54:49 Learning from Mistakes: A Path to Improvement

56:32 The Significance of Systems and Processes in Scaling Your Business

59:39 Concluding Thoughts and Gratitude

In this episode of the Talking Paint podcast, host Gabe welcomes Joe Torbati, the founder of California-based OC Detailing, to discuss the evolution and insights of the auto detailing industry, particularly focusing on Tesla and paint protection film. Joe, a seasoned expert in vinyl wrap and auto film, shares his journey from starting OC Detailing in 2012, his approach to exceeding customer expectations, and the importance of learning from failures. The conversation delves into the significance of actions taken with intention, the challenges and rewards of being self-taught, and the nuances of running a successful detailing shop. Joe candidly discusses his background, the value of detail in work, team dynamics, and the impact of his business on his life. Moreover, the discussion covers customer communication, setting expectations, and leveraging digital tools for service agreements. Personal stories about overcoming addiction and finding peace in activities like paintball add depth to the dialogue, emphasizing resilience, growth, and community.

00:00 Introduction and Personal Beliefs

00:50 Welcome to the Talking Paint Podcast

01:06 Interview with Joe Torbati from OC Detailing

01:46 Joe's Journey in the Auto Film Industry

03:58 The Story Behind OC Detailing

04:51 The Importance of Exceptional Work and Customer Satisfaction

06:04 The Role of Content Creation in Business Growth

06:31 The Impact of Customer Reviews and Local Reach

07:17 The Challenges and Rewards of Running a Business

08:03 The Importance of Continuous Learning and Improvement

11:29 The Transition from Business Operator to Business Owner

15:03 Overcoming Addiction and Achieving Success

18:08 The Importance of a Balanced Work-Life

19:30 The Impact of the Pandemic on Business Operations

28:35 The Importance of a Good Sales Process

32:34 The Fine Line Between Confidence and Arrogance

33:18 Delivering on Your Promises

33:40 The Importance of Confidence in Your Work

34:06 The Impact of Social Media on Confidence

34:45 Owning Your Business Model

35:12 Understanding Your Business Level

35:37 The Importance of Messaging in Business

36:28 Setting Expectations and Delivering on Them

37:03 The Power of Accepting Fault

37:22 The Struggles of Accepting Criticism

42:11 The Importance of Communication in Business

44:48 The Impact of Negative Experiences

45:06 The Power of Staying in Your Lane

45:24 The Importance of Upholding Agreements

53:14 The Joy of Paintball

01:00:01 The Importance of Doing the Right Thing

01:03:12 The Value of Open and Honest Conversations

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On todays episode of Talkin' Paint - Gabe hosts Robert Winters of Ceramic Pro Raleigh where they discuss Robert's moves in building a successful detailing business. Robert shares that he started alone, mobile detailing, and gradually expanded to owning a shop space and eventually being in a 4,000 square feet facility. He now looks forward to expanding to a bigger shop. Robert highlights how investing in a professional image and delivering an unmatched customer experience helped sell high-end packages. Robert also emphasizes how using a software, Urable and working with Detailing Growth, made his operations more efficient. He adds the importance of having a transparent relationship with clients to gain trust.

00:00 Introduction and Personal Journey

00:38 Interview with Robert Winters

01:57 The Growth of Phenomenal Detailing

04:17 The Challenges and Successes of Expansion

07:34 The Importance of Customer Experience

08:24 Learning from Mistakes and Challenges

10:28 Dealing with Unhappy Customers

14:34 The Importance of Inspection and Documentation

15:46 The Importance of Vehicle Inspections

17:49 The Value of Professionalism and Customer Service

20:31 The Power of Trust in Business Transactions

20:57 Delivering Value to Clients

25:28 The Art of Upselling

27:39 Building a Professional Image

30:50 Balancing Work and Family Life

31:21 Conclusion and Final Thoughts

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth

In this episode of the Talkin' Paint podcast, host Gabe Fletcher talks about the counterproductive habit of obsessing over competition in the detailing and paint protection industry. He emphasizes the importance of self-reflection, improving customer experience, and prioritizing internal growth over comparison with competitors. He illustrates the harmful effects of price undercutting and the necessity to value one's work appropriately. With a real-life example, Gabe demonstrates how shifting focus inward and reframing views on competition can lead to significant year-over-year growth.

00:12 Introduction and Welcome

01:00 About the Host and the Podcast

01:32 Sponsors and Affiliations

02:32 The Pitfall of Obsession with Competition

03:17 Personal Experience with Competition Obsession

04:03 The Detrimental Effects of Competition Obsession

04:30 The Illusion of Competition

05:34 The Dangers of Undercutting Prices

10:24 The Power of Self Reflection

13:25 Case Study: A Client's Transformation

15:21 Conclusion and Call to Action

SPONSORED BY SASPOD.COM

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth

00:12 Introduction and Sponsorship

01:06 Understanding Detailer's Dilemma

02:31 The Psychological Aspect of Detailing

03:38 The Trap of Perfectionism

05:35 The Emotional Commitment of Detailing

07:11 The Detailer's Dilemma Explained

10:01 Setting Realistic Goals and Managing Expectations

13:34 Avoiding Burnout and the Detail Effort Framework

19:21 Upcoming Events and Resources for 2024

20:57 Conclusion and Gratitude

SPONSORED BY SASPOD.COM

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth

In this episode of the 'Talking Paint Podcast', host Gabe from Detailing Growth has insightful discussions with Michael Abens, the owner of Urable, a top industry-related scheduling and invoicing CRM, and Jamie Werner, the renowned 'PPF professor' from Equip Academy.

Throughout the conversation, they share valuable insights about building a successful career in the automotive industry, the importance of hiring based on character, creating a safe environment for employees, and the transition from transactional to relationship-based business operations.

The episode also focuses on how Urable and Equip Academy are changing the landscape of business operations in the industry, and challenges businesses to work smarter, not harder.

SPONSORED BY SASPOD.COM

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth