In this episode of The Off the Clock Show, we ditch the tired marketing clichés and dive into the real secret to growth: profiling your damn customers. No, not in the creepy way — in the smart, strategic, wallet-fattening way.

We break down how most detailers (and businesses in general) are flying blind — treating every customer the same while wondering why loyalty is low and referrals are drying up. Then we hit you with the big shift: what if you built your services, messages, and promos around actual behavioral profiles — like daily walkers, marathon runners, or dog park regulars — and sold them more than just a shine?

You’ll hear a killer example of how spotting a cluster of early-morning walkers led to recurring bookings, brand evangelism, and unexpected referrals. This isn’t just about customer retention — it’s about customer evolution.

This one’s spicy, strategic, and packed with tactics you can use today. Don’t miss it.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this episode of The Off the Clock Show, we tackle the most important question detailers should be asking in 2025: What’s your plan to get customers?

We dive into the story of a talented paint correction specialist who moved to Florida ready to dominate—but forgot one major thing: how to get people in the door. Too many detailers believe that skill alone will bring clients. But in today’s world, marketing, visibility, and outreach matter just as much as the results you deliver.

Marshall and Shawn break down the cold, hard truth:

• Why “build it and they will come” is a myth

• How the best artists often starve while average ones market well

• The minimum marketing moves every detailer needs to plan in 2025

• And how to avoid becoming the “best-kept secret” in your city

If your 2025 strategy doesn’t include client acquisition, you don’t have a business—you have a hobby. This episode is your wake-up call.

In this eye-opening episode of The Off the Clock Show, Shawn Gervais and Marshall Hill dig deep into the mindset that separates high performers from the excuse-makers. Whether it's blaming the economy, small-town limitations, or a slow season, excuses are the weeds in your business garden — and it's time to pull them.

Through lively metaphors and real-world examples, the duo breaks down:

How to identify underperforming team members before they tank your culture

The importance of timing and teamwork — in business and in the garden

Why “just showing up” isn’t enough anymore

How Canada's shifting sports culture parallels evolving business trends

Strategies for building trust, enhancing your mission statement, and keeping your team aligned

Why product and service expansion isn't optional — it's survival

And most importantly, how consistency and transparency drive real, lasting growth

This one’s for the no-nonsense entrepreneur who’s tired of babysitting and ready to build an all-star team.

Takeaways

Gardening requires timing and teamwork.

Sports culture in Canada is evolving with new interests.

Excuses can hinder business growth; focus on solutions instead.

Consistency in operations leads to better performance.

Evaluating staff performance is crucial for business health.

Adding products can enhance service offerings.

Trust issues can arise in business relationships; transparency is key.

Mission statements should reflect company values and culture.

Community engagement is vital for business success.

Business growth requires continuous evaluation and adaptation.

Chapters

00:00 Introduction and Fresh Perspectives on Gardening

03:02 Soccer and Sports Culture in Canada

05:48 Excuses in Business and Overcoming Challenges

09:02 The Importance of Adaptability in Business

12:12 Innovative Business Strategies and Product Offerings

26:54 The Importance of Vision and Mission in Business

27:44 Core Values Over Mission Statements

30:50 Consistency as a Key to Success

32:46 Customer Care as a Business Foundation

35:37 Observing Staff Dynamics for Improvement

41:54 Evaluating Staff Performance and Energy Levels

46:06 The Reality of Business Ownership

52:55 Taking Control and Avoiding Mediocrity

This episode is a masterclass in what not to do when raising your prices.
We got our hands on a real text exchange between a detailer and his client—one that he proudly waved around as a “perfect example” of how to increase prices and add value. But spoiler alert: it was a flaming dumpster fire of a conversation that led to zero added value, a lost client, and a textbook case of how fear and uncertainty ruin business.

We break it all down, line by line, and call out the uncomfortable truths most business owners avoid. If you’ve ever felt stuck on how to justify a price hike, worried about upsetting customers, or unsure how to communicate your worth—this episode is for you.

You’ll learn:

• Why confidence and clarity matter more than just “saying the new price”

• How to position value before you talk numbers

• Tactical ways to nurture client relationships while increasing your rates

• The subtle art of turning objections into deeper loyalty

• And how fear-based communication kills your credibility

If you’ve ever told yourself “the client just didn’t get it”—this episode might be the reality check you need.

💬 Unfiltered, uncensored, and full of truth bombs—this is The Off the Clock Show.

In this episode of The Off the Clock Show, Shawn and Marshall pull back the curtain on the difference between looking successful and actually building success. From fake mentors pushing recycled dreams to real strategies that move the needle, we dive into:

• 🔥 The rise (and fall) of "guru culture" — and how to spot a pretender.

• 🧽 Why choosing the right product matters, with a deep dive into hyperClean as a growth tool, not just a coating.

• 🤖 How to use Luna, the AI inside OrbisX, to generate a custom 5-step business launch plan — built for real-world goals like hitting $10K/month and scaling with purpose.

This episode is for the grinders, the thinkers, and those ready to work smart with the right tools. Whether you're launching tomorrow or retooling for a better Q2, your roadmap starts here.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this no-BS episode of The Off the Clock Show, Shawn and Marshall call out the chaos of misinformation running wild in the detailing industry. We break down how to think for yourself, question the “gurus,” and avoid following the herd right off the cliff.

We also roast a real FB ad charging $65 for a detail with the call to action: “message for menu” (spoiler alert: that’s not how you build a legit business). Then Marshall “comes out” with his best-kept secret—how to use automation inside OrbisX to dominate Facebook marketing, build funnels, and control your narrative instead of hoping for likes.

To wrap it up, Shawn shares his go-to bookshelf of top business and mindset reads—drop a comment if you want the full list 📚

It’s one of those episodes that hits hard, makes you laugh, and leaves you with actual tools to grow.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this jam-packed episode of The Off the Clock Show, we dive into the future of search with AI and Web 3.0 — and what it means for your business. From smarter customer journeys to how people will find your business in the coming years, this one’s all about future-proofing your operations.

We also roll out a powerful new feature in OrbisX: Client Check-In Upsells — giving customers the ability to enhance their appointments on their own with add-ons at check-in.

Plus, we debate the real impact of cancellation fees and deposits — could they actually be hurting your close rate?

And don’t miss the segment on legal protections: why getting documents signed (especially for customer belongings or high-risk services) could save your business big headaches down the line.

If you’re in business and want to work smarter (not just harder), this episode’s for you.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this juicy episode of The Off the Clock Show, we dive into the wild world of contests, collabs, and creative lead gen. From crafting irresistible giveaways with local partners to tailoring prizes for the exact demographic you want to reach, we break down the art of using contests to grow your customer base fast. Then, we switch gears and talk strategy: how to set up a pop-up detail spot at trampoline parks and family fun zones—catching parents while the kids play. Whether it's an express wash or a chance to talk maintenance plans, this episode is packed with game-changing tips to turn good vibes into long-term revenue.

In this episode, we dive into the new Boomerang feature in OrbisX – a smart, AI-powered way to re-engage leads and clients who've gone cold. Think of it like a sales force that never sleeps.

But we don’t stop there.

With Earth Day around the corner, we talk green marketing strategies that don’t just look good—they convert. Plus, we shine a spotlight on the Gonna Get It Done type of entrepreneurs. You know the ones: they take advice, implement fast, and watch their business grow.

We unpack how to become that kind of entrepreneur using tools like OrbisX, pro-grade chemicals like HyperClean, and old-school methods like emails and phone calls. Oh, and if cold calling makes your skin crawl—we’ve got tips to flip the script and make it work for you, not against you.

This episode is full of actionable tactics and that no-BS energy you’ve come to expect.

💡 Whether you're scaling up or starting out, this one’s for the doers.

In this episode of The Off the Clock Show, we dive deep into the essential ingredients for building a finely tuned, long-lasting business. Using the Five P’s—Pitch, Publishing Content, Products, Profile, and Partnerships—we break down how each element contributes to a resilient business that can weather any economic storm.

We especially focus on the art of pitching and selling, exploring what makes a pitch irresistible and how to close deals with confidence. Whether you’re refining your sales game or looking to strengthen your brand’s foundation, this episode is packed with strategies to help you build a business that thrives, no matter what comes your way.

Tune in and get the blueprint for a business that’s not just built to last, but built to dominate!

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice