Crack a cold one and buckle up—Shawn Gervais and Marshall Hill are back and unfiltered. This episode jumps from beer snobbery to business savagery, unpacking why beer ads hit harder than car commercials (and why your brand probably needs to take notes). The duo dives into the Happy Gilmore sequel (yes, it’s a thing), and how watching the world—really watching—can give your business the edge.

We’re talking performance coaching without the fluff, AI tools that actually boost your bottom line, and spicy takes on productivity that’ll slap you out of that afternoon slump. Whether you’re here for the laughs or the business gold, this one’s a rollercoaster worth riding.

💥 Marketing. Mindset. Mayhem. All off the clock.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

This week, Shawn Gervais and Marshall Hill dive deep into the wild world of business, branding, and Brazil - unpacking everything from coconut water kiosks to the secret sauce of stealth wealth. With “the beach” as a metaphor for untapped market opportunities, they explore how creativity and collaboration can flip traditional marketing on its head.

Whether it’s mastering non-verbal cues or crafting campaigns that seduce rather than sell, this episode is packed with hot takes and hilarious insights that will have you rethinking how you position your business. From cultural curveballs to consumer psychology, it’s time to stop chasing trends and start owning your beach.

👉 Listen in to learn how to stand out without selling out.

Takeaways

You have to capitalize on marketing trends quickly.

Never attack your customer in your marketing.

Consumer purchasing power dictates market trends.

Understanding your target audience is crucial for effective marketing.

Creative marketing can differentiate your business.

Cultural observations can inform business strategies.

Navigating business challenges requires quick decision-making.

Customer relationships are key to business success.

Identifying your unique selling proposition is essential.

The service industry offers valuable lessons for all businesses. Understanding your market is crucial; think of it as your beach.

Creative selling can engage customers more effectively than traditional methods.

Collaboration among businesses can lead to a thriving ecosystem.

Stealth wealth refers to finding value in non-glamorous business opportunities.

Effective marketing strategies are essential for capturing customer attention.

Nonverbal communication plays a significant role in customer interactions.

Identifying your unique selling proposition can set you apart from competitors.

Building relationships with customers is key to long-term success.

Observing market trends can inspire innovative business ideas.

Don't be afraid to explore unconventional business models.

Chapters

00:00 Introduction and Light Banter

02:51 Marketing Strategies in the Detailing Industry

05:50 Navigating Business Challenges

08:58 The Importance of Customer Relationships

11:52 Trends in Beverage Consumption

14:56 Cultural Shifts in Drinking Habits

17:49 Travel Experiences and Observations

20:51 Humor in Everyday Situations

21:12 The Genius of Marketing Campaigns

22:21 Exploring Beach Culture and Marketing Strategies

23:20 Understanding Local vs. Tourist Dynamics

25:25 The Game of Selling at the Beach

27:13 Contrasting Wealth and Poverty

30:20 The Importance of Differentiation in Sales

31:20 Identifying Your Market 'Beach'

34:23 Nonverbal Communication in Sales

36:16 The Art of Persuasion and Selling

41:33 Ecosystem of Vendors and Collaboration

42:46 The Beach Experience: A Unique Perspective

45:41 Marketing Strategies: Capturing Attention

48:34 Subscription Services: Innovating Customer Convenience

51:44 Ecosystem Collaboration: Working with Local Businesses

54:41 Stealth Wealth: Finding Value in the Unseen

59:44 Chasing Big Dreams: Opportunities in Your Community

In this episode, Shawn Gervais and Marshall Hill discuss various topics related to car care, maintenance customers, and the impact of AI on business and society. They explore the importance of efficiency in car care services, customer expectations, and the evolving landscape of technology. The conversation highlights the balance between leveraging AI and maintaining authenticity in personal interactions. In this conversation, Shawn Gervais and Marshall discuss the evolving role of technology, particularly AI, in our lives and businesses. They explore the balance between embracing new technologies and maintaining the human element in our interactions and experiences. The discussion highlights the importance of using AI as a tool to enhance creativity and efficiency, rather than as a replacement for authentic human experiences. They emphasize the need for community engagement, the shift towards video content, and the significance of quality over quantity in marketing strategies. The conversation concludes with a call to action for listeners to leverage AI tools to improve their business practices and connect with their target audience more effectively.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this conversation, Shawn Gervais discusses innovative strategies for enhancing business growth through micro-upsells and add-ons. He emphasizes the importance of cleanliness in customer service and how small changes can lead to significant revenue increases. By bridging gaps between different services and focusing on customer experience, businesses can thrive in a competitive market.

Product Mentioned in Episode

https://www.phonesoap.com/collections/uv-phone-sanitizer/products/phonesoap-pro

$125 on sale reg $167. Easy $5-10 addon. Start small, think smart.

20 appointments @ $7 you get $140. That's the sweet spot we found.

20/week * 52 = 1,040 UV cleans @ $7 = $7,280/year

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this no-BS episode, Shawn Gervais and Marshall Hill rip the Band-Aid off the comfort zone. If your detailing business is stuck on rinse and repeat, it’s time to evolve — or get left behind. From quick and dirty car care hacks to the invisible mental blocks holding you back, this episode cuts deep into what’s keeping you broke, busy, and behind the curve.

You’ll hear raw truths about why some detailers thrive while others stall out, how to fix your workflow before the next season blindsides you, and why “doing the same thing better” isn’t enough anymore. Oh, and if your customer service is still stuck in 2017, we’re talking to you.

🚀 Takeaway: You don’t need to leap, just move. One thing. One day. Just don’t stand still.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this no-holds-barred episode, Shawn and Marshall take a flamethrower to the myth that social media is still the holy grail for detailers. They break down why the ROI just isn’t what it used to be—unless you’ve got a boom mic, a camera crew, and the budget of a Netflix special. For most shops, chasing likes is a distraction disguised as marketing.

Instead, the guys drop a killer strategy on how to partner with mechanic shops and skip the digital noise entirely. It's low-cost, high-return, and built for creating real, repeat customers—not passive followers. Plus, they dive into why today’s consumers are burned out from content overload and what that means for your marketing in 2025 and beyond.

Plenty of laughs, a few spicy truths, and one clear message: get off the scroll, and get into real growth.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

Chapters

00:00 The Power of CRM: Beyond Customer Management

02:53 Standalone Solutions: The Future of Software

05:55 Quality Over Cost: The Professional Mindset

09:03 Therapeutic Car Care: Finding Joy in Cleaning

11:53 The Art of Detailing: Creating Lasting Impressions

14:58 Building Relationships: Mechanics and Detailers

18:01 Effective Marketing: The Importance of Presentation

20:58 Leveraging Opportunities: Tapping into the Mechanic Market

24:02 The Psychology of Appearance: Looking the Part

26:54 Data Collection: Building a Customer Database

29:59 Social Media vs. Direct Marketing: Where to Focus

32:12 The Saturation of Social Media Marketing

34:20 The Challenge of Content Creation vs. Business Ownership

35:44 The Importance of Offline Marketing Strategies

37:36 The Exhaustion of Consumers in the Digital Age

39:27 The Shift in Social Media Engagement

41:12 The Value of Likes vs. Real Business Outcomes

42:25 The Role of Content Creation in Business

44:20 The Necessity of Social Media for Businesses

46:23 The Importance of Tracking Marketing Efforts

49:41 The Need to Trim Marketing Fat

50:48 The Reality of Competing in a Crowded Market

54:01 The Importance of Understanding Your Market

56:47 The Hard Work Behind Successful Marketing

01:01:11 The Balance Between Traditional and Digital Marketing

Takeaways

CRM is more than just customer management; it's about creating magic.

Standalone products can enhance user experience and streamline processes.

Quality car care products are essential for professional results.

Cleaning cars can be therapeutic and rewarding.

Building relationships with mechanics can lead to new customers.

Social media marketing is becoming increasingly saturated and less effective.

Personal appearance can impact business success and customer perception.

Overcoming fear in sales is crucial for growth.

Content creation should serve a purpose beyond likes and engagement.

Tracking marketing efforts is essential for understanding ROI.

In this episode of The Off the Clock Show, Shawn Gervais and Marshall Hill uncork a deep dive into what really drives customer loyalty and business success in today's market. From the surprising lessons found in aging wine and beer to why leave-behinds beat gift baskets, they break down creative ways to stand out in the detailing industry—and beyond. Shawn and Marshall break down a flyer and Instagram posts from a local detailer who is trying but receives a C- for their recent ads and they explain how to supercharge these efforts to transform this barely passing grade to an A+ with a few crucial tweaks and changes.

They challenge the old discount-driven playbook, arguing instead for stronger value propositions, crystal-clear calls to action, and understanding your real target customer.

The duo also unpacks the rise of AI in marketing—how to use it, when to ignore it, and why authenticity still reigns supreme.Expect laughs, straight talk, and smart tactics for building habitual customers, navigating tough economies, and staying ahead of the curve with both tech and hustle.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

Chapters

00:00 Introduction and Beer Talk

02:58 Aging Beers and Wines

05:55 Creative Gifting Ideas with Wine

09:02 Innovative Marketing Strategies in Detailing

12:01 The Importance of Leave-Behinds in Business

14:52 Mindset Differences Among New Entrepreneurs

17:57 Adapting to Competition and Market Changes

21:11 Success Stories from the Kiosk Business

24:06 Targeting High-Value Customers

24:59 Pop-Up Car Spa Concept

26:27 Discounts vs. Value Proposition

29:20 Targeting the Right Customer

33:01 Effective Call to Action

36:21 The Importance of Clarity in Marketing

40:52 Creating Habitual Customers

46:57 The Role of AI in Marketing

53:26 The Evolving Role of AI in Marketing

55:58 Balancing AI and Human Touch in Communication

01:00:03 The Importance of Authenticity in Customer Engagement

01:03:00 Marketing Strategies: The Power of Video

01:07:00 Navigating Economic Challenges in Business

01:10:05 Final Thoughts on Effective Marketing and Customer Value

In this episode of The Off the Clock Show, we rip the band-aid off the harsh truth—some detailers aren’t broke because of the market, they’re broke because of themselves.

We break down a viral post from a 10-year detailing veteran blaming everything but himself for a painfully slow season. Spoiler: the problem isn’t the economy—it’s the lack of processes, no real marketing, and zero diversification. If you’re still hoping walk-ins will float your business in 2025, you’re already sinking.

We talk revenue-boosting product strategies that fill the gaps between visits, a slick upsell method to replace that tired “gift basket with your detail” play, and call out some fake “industry experts” along the way.

Plus, Marshall shares a real-world horror story of two wrap shops who fumbled the sale with messy quotes, poor communication, and endless delays—lessons every detailer needs to hear if they want to stop bleeding leads and start printing profits.

In this episode of The Off the Clock Show, we ditch the tired marketing clichés and dive into the real secret to growth: profiling your damn customers. No, not in the creepy way — in the smart, strategic, wallet-fattening way.

We break down how most detailers (and businesses in general) are flying blind — treating every customer the same while wondering why loyalty is low and referrals are drying up. Then we hit you with the big shift: what if you built your services, messages, and promos around actual behavioral profiles — like daily walkers, marathon runners, or dog park regulars — and sold them more than just a shine?

You’ll hear a killer example of how spotting a cluster of early-morning walkers led to recurring bookings, brand evangelism, and unexpected referrals. This isn’t just about customer retention — it’s about customer evolution.

This one’s spicy, strategic, and packed with tactics you can use today. Don’t miss it.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this episode of The Off the Clock Show, we tackle the most important question detailers should be asking in 2025: What’s your plan to get customers?

We dive into the story of a talented paint correction specialist who moved to Florida ready to dominate—but forgot one major thing: how to get people in the door. Too many detailers believe that skill alone will bring clients. But in today’s world, marketing, visibility, and outreach matter just as much as the results you deliver.

Marshall and Shawn break down the cold, hard truth:

• Why “build it and they will come” is a myth

• How the best artists often starve while average ones market well

• The minimum marketing moves every detailer needs to plan in 2025

• And how to avoid becoming the “best-kept secret” in your city

If your 2025 strategy doesn’t include client acquisition, you don’t have a business—you have a hobby. This episode is your wake-up call.