This week, we’re calling out the microwave marketers — the ones looking for shortcuts to shortcuts, trying to copy their way to success instead of actually learning how to cook. 🍽️🔥

We dive into the difference between reproducing vs. copying in business — why slapping someone else’s post style or ad headline on your page won’t make you rich, and how real marketers reproduce with purpose. That means studying what works, adding your own flavor, and actually improving it instead of being the cheap knockoff version of another shop.

We also tee off ⛳ on golf-inspired marketing, showing how something playful and creative can grab attention (without being another “game changer” post). Speaking of game changers, we talk SEMA — the biggest, boldest, and sometimes most bullshit-filled event in the detailing world — where apparently everything is a “revolution,” even if it’s the same tired crap in a new wrapper.

Our big takeaway? Stop microwaving your marketing. Let it simmer. Build a strategy with flavor, depth, and originality — because half-assed marketing leads to half-filled shops.

You don’t need to work harder—you just need to make people feel dirty enough to buy.

In this unapologetically honest episode, Shawn Gervais and Marshall Hill flip the script on the idea of laziness in business and marketing. Everyone praises hustle, but what if being lazy—strategically lazy—is actually the smartest move you can make?

The duo dives into how laziness shows up in marketing (and why that’s not always a bad thing), how shame and cleanliness drive customer decisions, and why speed beats effort every time. From using guilt to sell more details to embracing “the path of least resistance” as a business strategy, Shawn and Marshall break down how smart marketers make lazy look legendary.

If you’ve ever been told to “work harder,” this one will make you want to work smarter—and dirtier.

💥 Marketing. Mindset. Mayhem. All off the clock.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

In this no-fluff episode, Shawn Gervais and Marshall Hill tear into lazy marketing habits that kill customer engagement faster than bad beer at a BBQ. From farm stands in Oklahoma to the global playbook of HelloFresh, they expose how constant repetition burns out your audience — and why switching up your message can turn dead leads into loyal fans.

The guys break down how to keep your brand fresh, fun, and profitable without sounding desperate, and why personal connection still beats automation every time. Whether you’re slinging details, paint protection, or pumpkins, this episode is your wake-up call to stop hammering and start connecting.

In this unapologetically raw episode, Shawn Gervais and Marshall Hill dive into the uncomfortable truth most business owners don’t want to face — you might be grinding, but you’re not progressing. They unpack the obsession with “hustle culture” and how it’s killing creativity, customer relationships, and genuine growth.

From the psychology of smiles to why your marketing feels like a bad pick-up line, this episode exposes the gap between working hard and working smart. The guys riff on how motivation, music, and mindset shape your business energy — and how a Hooters waitress might actually understand customer engagement better than most entrepreneurs.

Get ready for straight talk, smart laughs, and a reminder that charm, strategy, and genuine connection always outshine brute-force effort. This one’s part therapy session, part marketing masterclass, and 100% Off the Clock.

You’ve been told to “post more.” So you grind out reels, memes, hashtags, and stories — and the algorithm keeps you on the hamster wheel. But here’s the truth: most posts don’t sell anything. In this episode, Shawn Gervais and Marshall Hill blow the lid off the social media illusion that’s been feeding you vanity metrics while starving your bank account.

They dig into why engagement ≠ revenue, and how your community — not your content — is your real goldmine. From local events and creative storytelling to old-school handshake marketing, they reveal how genuine human connection crushes any boosted post. You’ll hear wild stories from the Tulsa State Fair, real talk about marketing in an economic downturn, and why humor might just be the most powerful sales tool you’re not using.

Whether your Wi-Fi’s down or your leads are, this episode will snap you out of autopilot. It’s time to stop chasing likes and start chasing results. Tune in, laugh hard, and learn how to turn followers into actual customers — no algorithm required.

No Marshall this week—his internet tapped out—but I went solo and didn’t hold back. In this episode, I break down two OrbisX member websites: one from a brand-new member fighting uphill battles, now ready to flip the script with OrbisX and some solid mentorship… and another that’s already crushing it, a shining example of what every service business website should be doing.

I tear into the weak spots, rip apart the mistakes, and spotlight the site that’s dialed in and converting like crazy. It’s raw, it’s unfiltered, and it’s exactly what you need to hear if you want your website to stop sucking and start selling.

Here’s the hard truth: most detailers think they’re selling swirl-free paint, ceramic coatings, and 10-stage wash processes. But your customers? They don’t care about any of that. They’re buying a feeling — pride when their car turns heads, relief when their family van doesn’t smell like yesterday’s drive-thru, confidence when they roll up to a meeting in a spotless ride.

In this week’s Off the Clock Show, Shawn Gervais and Marshall Hill dig into the language gap that’s quietly killing sales in the detailing industry. Detailers obsess over technical jargon; customers just want you to solve their problems in plain English. It’s not about “paint correction,” it’s about “making my car look new again.” It’s not about “PPF,” it’s about “keeping rock chips off my hood.”

The guys unpack why bridging that gap matters more than any shiny piece of equipment, why redefining your service descriptions could instantly boost conversions, and how community engagement becomes 10x stronger when you stop talking like a technician and start talking like a neighbor.

They also touch on pricing, friction, and why adaptability is the real differentiator in 2025. The big takeaway? If you keep talking like a detailer, you’ll keep getting detailer-sized results. Translate your value into your customer’s language, and you’ll finally get paid like a business owner.

Buckle up - in this episode of The Off the Clock Show, Shawn Gervais and Marshall Hill throw gasoline on one of the most heated debates in the detailing industry: is detailing an art… or just another commodity?

We don’t tiptoe around it. If detailing is art, you’d better sell yourself like Picasso. If it’s a commodity, you’d better move like Starbucks — fast, predictable, everywhere. Which side are you on?

But that’s just the start. We dive into the real grind of building a client base - not the fluffy “run an ad and pray” nonsense, but the sweat equity, guerrilla-style marketing moves, and relentless consistency it actually takes to grow. Think pounding the pavement, out-hustling competitors, and finding ways to make your brand impossible to ignore.

Shawn and Marshall pull lessons from sports, business, and even street-level tactics to show why experience matters, why customer psychology isn’t what you think it is, and why most detailers are still stuck in no-man’s land — not charging like artists, and not scaling like commodity kings.

This isn’t a polite industry chat. It’s a challenge: stop pretending and start deciding. Are you going to treat detailing like a masterpiece… or sell it like gas at the pump?

This week we go full throttle on so-called experts—the trainers and marketing gurus who hide behind theories, blame business owners, and brag about “tons of leads” that turn out to be nothing but garbage. We hold their feet to the fire and break down why blind trust in these voices can cost you big time.

But it’s not all takedowns—we drop some brand-new, marketing plays that leverage churches in a way you’ve probably never thought of, plus a street-smart strategy for using caution signs to pepper your block and convert eyeballs into booked appointments. We even dissect the cautionary tale of a detailer working in the back of a parking lot, losing business purely because of the image he projects.

It’s raw, it’s blunt, and it’s designed to make you rethink who you listen to, what you implement, and how you can actually win the game of business without the fluff.

💥 Marketing. Mindset. Mayhem. All off the clock.

#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadvice

This one swings a bat at “more leads = more money.” Shawn Gervais and Marshall Hill lay out the Predictable Profit Playbook for detailers: run a $0-ad year by anchoring your price grid with a decoy package that makes your “Best Value” offer irresistible, stack painless 10-minute upsells (chips, blades, glass clarity), and re-ignite past customers with a boomerang cadence at 2/4/6/9 months. We turn office complexes into a mobile-detailing funnel with the “We Wash While You Work” pitch, then kill no-shows using deposits, waitlists, and tight scripts. Along the way: why predictability beats cheap, how to sell outcomes (not services), the real difference between gross and net, and when franchising or hiring actually makes sense. Edgy, tactical, and instantly usable. Say it on every call: “We’re not expensive—we’re predictable: predictable results, predictable maintenance, predictable resale value.”