On this podcast, Josh interviews Kevin Heist, owner of Elite Auto Care in Buffalo, NY. Kevin shares his experience as an owner-operator navigating the ups and downs of running a detailing business, including how seasonal changes affect growth, how his business has evolved over time, and the mindset it takes to scale without losing focus. The conversation touches on leadership, sales, customer relationships, and the reality that success in detailing is built just as much on people and systems as it is on the work itself.

Time Stamps:
00:00 Introduction 
02:49 How Winter Impacts the Business 
04:55 Adding New Services (PPF, Tint) 
06:04 His Wife’s Role in the Business 
08:55 Kevin’s Day-to-Day 
13:06 Marketing 
16:42 Improving Customer Interaction in Sales 
22:18 Sales Structure & Sales Roles 
28:46 People Business 
32:32 Embracing Mistakes 
33:19 Role of Social Media 
40:03 Managing Distractions 
49:40 Setting Customer Expectations 
1:00:00 What’s Been Most Helpful From the Road to $1 Million Podcast

Elite Auto Care: 
Website - https://www.eliteautocarewny.com/
Instagram - https://www.instagram.com/dynamicdetailingsj/ 

Belk Detailing LLC: 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million 
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A 
Instagram: https://www.instagram.com/roadto1milliondetailing/