In this episode of the Cruise Control Podcast, Kevin sits down with Jay Royal of Ace of Spades Auto Detailing to unpack a wild entrepreneurial journey—starting as a valet hustler in Atlanta, Jay shares how he transitioned from running parking lots to building a premium detailing brand. Hear how a brutal business loss, wise words from his wife, and a complete mindset shift turned everything around. From $25 car washes to $650 details and real business systems, Jay’s story is as raw,

Key Takeaways

• Jay started his entrepreneurial life hustling three jobs, eventually inheriting a valet business and growing it to 12 employees.
• His first introduction to detailing came through an employee detailing cars at the valet—who later quit and inspired Jay to learn on his own.
• His wife Donna became the backbone of their growth—bringing strategy, operations thinking, and accountability to the business.
• Jay transitioned from a $25 waterless car wash guy to a $650 full interior detailer with professional-grade service.
• He originally operated without business licenses, insurance, or systems—until tough lessons and lost revenue forced him to get legit.
• Losing 50–75% of his customers after raising prices turned out to be a blessing—he now works less and earns more.
• Jay learned to separate pride from progress—listening to mentors, accepting criticism, and empowering others like his stepson Chris.
• Family business dynamics were tough at first, but became a strength once roles were clearly defined and egos dropped.
• The couple embraced slow-season resilience by working in all weather and saying “yes” to odd-hour requests to rebuild their brand.
• Jay now mentors other detailers, encouraging them to think like business owners—not hustlers—and to charge their worth unapologetically.

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