Matthew Paulson.

Name sound familiar?

If you’ve been following the show at all it will.

Matt laid down the rules of entrepreneurship for you back in episode 69.

The fact that back then he had 120k email subscribers,

Sending out 4 million emails per month….

…I think it’s fair to say we took what Matt had to say seriously.

Well Matt’s back,

His business has grown,

He’s still sending out millions of emails per month,

Every month.

And along the way he’s picked up quite a few best practices…

…mainly from going through the fire.

Trial by error,

And then coming out on top.

So Matt is here today to talk about how to make your email more profitable for you.

And not just with general email marketing tips.

He’s here to talk email deliverability.

And the best part?

It’s not rocket science.

It’s easy.

Anyone and their momma can do it,

So I would highly recommend checking out what this email deliverability stuff is all about.

Matt also reveals bulletproof email marketing staples and tools that all online businesses must have (one that I implemented the second I got off our Skype call).

So learn how to set yourself up properly, AND…

…how to ensure you’re getting into inboxes, in today’s episode.

Because it’s like, once you’re inside their inbox,

Game over.

Once you go inbox, you never go back (unless you eff it up).

So get in that inbox.

Get your emails opened.

Get your ads clicked on,

Get people engaging in your content,

And get more customers, faster.

This is what email deliverability does.

Bookmark this episode.

Here, I’ll post the link for you again: https://www.dropdeadcopy.com/93

You’ll def. want to come back ready and logged into your ESP,

And with a notepad out to tack off one by one all the awesome insights Matt shares with you today.

In this episode, you’ll discover:

* the six best practices to email marketing brilliance (learn what Matt swears by)

* why sending mail from a regular SMTP or from your WordPress site through a plugin is a really bad idea.

* the benefits of having a solid ESP to watch your back (it’s nice to have best-practice reminders and constant IP reputation checks done for you to keep you performing tip top and your deliveries at their proper destinations)

* at the end of the day… you get what you pay for (take this into consideration even more so the bigger your list)

* how best practices; doing all the right things, even the simplest things, leads to big upticks in revenue when you have a large list (a percentage increase in conversions can be quite an income spike when you got a huge list)

* the best ways to get people to open your emails, interact with your emails, and just take that action you want them to inside of your email

* the importance of knowing what your ESP will and will not do for you and how to find this out (Aweber won’t set up your SPF (standard policy framework) records, so should you do this yourself then?)

* the reasoning behind having a second ESP as a backup to your first (it’s all in the term: deliverability… 100% of the time. You can never be too sure)

* that if you’re not going the ESP route, having a dedicated server and your own private setup can get you that 100% deliverability (just recognize that all the problems land on your shoulders, and if you say, get blacklisted, you can’t go running to customer support for a quick resolution)

* the vitalness behind engaging with your list and the deliverability drawbacks from not engaging ...