No organization wants to believe that they can be compromised, which is why Managed Service Providers should have more conversations about cybersecurity and risk mitigation with their clients. We are pleased to have our friend Jennifer Bleam back on the Twins Talk it Up program. Jennifer is the Founder and CEO of MSP Sales Revolution, where she helps MSP’s grow and scale their business by adding cybersecurity and best practices to their current tech stack. We invited Jennifer back to talk about her recently released book entitled, Simplified Cybersecurity Sales For MSPs: The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy.

Who wouldn't want to learn what the secrets are behind some of the greatest recipes, the greatest business successes, and the greatest leadership principles? Jennifer breaks down her secrets for closing more cybersecurity deals. We cover the importance of having a sales process that includes presenting cybersecurity protection as a necessity and not as an afterthought. We ask Jennifer how this can be done without coming across as 'being slimy'.  There are plenty of tips and strategies, including how to best take advantage of the discovery process and how to overcome objections. As Jennifer states, "discovery is not about you, it's about the prospect".  

Visit mspsalesrevolution.com/ for more information about Jennifer, MSP Sales Revolution, and her book entitled, Simplified Cybersecurity Sales For MSPs: The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy.

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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