Episode # 94. On today's show we spend time with Jason Paulus- the Founder & CEO of the emerging brand: Acid Rain Water. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Jason Paulus shares his backstory on how Acid Rain Water went from an idea to a product following Jason's mantra of 'get 1% better every day'. Topics touched on include: - What drove him to sell a vitamin infused brand of water in a can?- The B-12 in Acid Rain Water offers a hydration product that is part pure water with a trait of an energy drink- How he overcame the brand's first huge challenge of launching during a pandemic when cans were tough to source - The importance of testing, learning, tracking and course correcting with regard to your marketing spend in order to find where your target consumers can be found- Jason discusses how working with good people right from the start helps you find (and build a network of) other good people. There is no substitute!- 'Welcome to the Jungle' - you will have to listen to get his view on this one! Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.