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Episode 94 : Nick Haslam — LIV Golf, Adelaide & Changing the Game
What happens when a golf event becomes more than just a golf event?
In this episode, Nick Haslam—Managing Director of 54 Australia and Executive Director of LIV Golf Adelaide—explains how a three-day tournament became a $81M+ economic force, a content machine, and a party hole phenomenon.
We talk about:
The evolution from fan to tournament director
Why LIV is targeting first-time golf attendees
The team-based format and franchise play
Adelaide’s transformation into a global event city
How TrackMan, giant LED screens, and petting zoos are reshaping the golf experience
And why player shoeys and silent discos are just the beginning
LIV Golf Adelaide has quickly become one of the most talked-about events on the Australian sporting calendar—and if you haven’t checked it out yet, you should.
This episode is powered by Swyftx — Where can crypto take you?
Join over 1.1 million users across Australia and New Zealand:👉 https://swyftx.com/about/
📌 More episodes: www.scoreboardpodcast.com
🎥 YouTube: https://www.youtube.com/@Scoreboardpodcast
📩 Partnerships: [email protected]
#ScoreboardPodcast #LIVGolf #LIVAdelaide #Golf
View all episodes
By Chris TitleyWhat happens when a golf event becomes more than just a golf event?
In this episode, Nick Haslam—Managing Director of 54 Australia and Executive Director of LIV Golf Adelaide—explains how a three-day tournament became a $81M+ economic force, a content machine, and a party hole phenomenon.
We talk about:
The evolution from fan to tournament director
Why LIV is targeting first-time golf attendees
The team-based format and franchise play
Adelaide’s transformation into a global event city
How TrackMan, giant LED screens, and petting zoos are reshaping the golf experience
And why player shoeys and silent discos are just the beginning
LIV Golf Adelaide has quickly become one of the most talked-about events on the Australian sporting calendar—and if you haven’t checked it out yet, you should.
This episode is powered by Swyftx — Where can crypto take you?
Join over 1.1 million users across Australia and New Zealand:👉 https://swyftx.com/about/
📌 More episodes: www.scoreboardpodcast.com
🎥 YouTube: https://www.youtube.com/@Scoreboardpodcast
📩 Partnerships: [email protected]
#ScoreboardPodcast #LIVGolf #LIVAdelaide #Golf