In this episode of the Franchise QB Podcast, host Mike Halpern speaks with Amber Gaige, an international bestselling author and Chief Marketing Advisor at Far Beyond Marketing. 

They discuss Amber's entrepreneurial journey, the importance of effective marketing for entrepreneurs, and the four C's of marketing: clear communication, consistent branding, customer demographics, and channel management. 

The conversation also covers common marketing mistakes entrepreneurs make and actionable steps to improve marketing strategies, especially within the franchise model.

Takeaways

Amber Gaige shares her lifelong lessons in entrepreneurship.
Franchising offers stability and consistency for business owners.
Marketing for entrepreneurs focuses heavily on return on investment.
Clear communication is essential for effective marketing.
Consistent branding helps build recognition and trust.
Understanding your ideal customer is crucial for targeted marketing.
Channel management is key for customer retention and upselling.
Many entrepreneurs fall victim to ineffective marketing strategies.
It's important to have control over your marketing assets.

Chapters

00:00 Introduction
00:48 Amber Gaige's Entrepreneurial Journey
04:10 The Importance of Marketing for Entrepreneurs
07:01 The Four C's of Effective Marketing
12:13 Common Marketing Mistakes Entrepreneurs Make
16:02 Navigating Franchise Marketing Challenges
19:00 Conclusion

https://farbeyondmarketing.com/

https://a.co/d/5TVgkh9

Free Resource for Franchise QB Listeners:

The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.
https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.

Contact me and my team with any questions along the way. www.calendly.com/franchiseguy
Mike Halpern, CAFC
[email protected]