Episode # 95. On today's show we speak with Dan Frieber - the Founder & CEO of Tango Chile Sauce. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Dan shares the unique origin story of his brand- from his grandmother's recipe to its launch in local bodegas and street fares. Topics covered include: - In the spirit of true entrepreneurship- Dan discusses tuning out those that said he had no shot- he followed his instincts and looked for opportunities to get his brand into people's hands.- The importance of believing in yourself.- Hear about his big break at Smorgasburg in Brooklyn.- The importance of taking feedback and remaining curious- led to several packaging breakthroughs!- Don't assume all equipment purchases are out of reach! An induction sealer was a great investment!- Interestingly, Nancy Kalish of Rule Breaker Snacks led us to Dan & Tango Chile Sauce when she named it as a favorite brand!- Always great to have a Deadhead on the show! Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.