Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In the final episode of "Marketing 101 for Small Business Owners," host Philippa Channer welcomes marketing expert Katrina McKinnon, owner of Copy Smiths. They discuss the significance of brand awareness and the role of authenticity in building a strong brand. They highlight the importance of consistent branding across platforms and the evolving landscape of brand awareness, including Google's updated misrepresentation policy. They also emphasize the need for businesses to maintain an authentic tone of voice in their content and strategy. Additionally, they discuss strategies for small businesses to compete against larger brands and the importance of building a loyal customer community. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]