In this episode I sit down with Grace Kay Matelich, a philosopher-turned-operator who went from running Montana’s suicide-hotline to scaling AI data-ops at Invisible Technologies—and now to co-founding Bloomscroll, a “light-mirror” alternative to doom-scrolling. We unpack why recommendation engines are already an alignment problem, how subscription-based curation can flip the incentive model, and what it will take to put humans—not algorithms—back in the driver’s seat.

We covered:

- Lessons from crisis-line work, longevity research, and hyper-growth ops

- Training large language models without cutting ethical corners

- The birth of Bloomscroll and its “empowerment algorithm”

- Why presence, autonomy, and intentional screen time beat infinite feeds

- Practical tips for founders on hiring for grit and wielding AI as a tool



Guest Info:

Grace Kay Matelich — Co-Founder & CEO, Bloomscroll
Website: https://bloomscroll.com/
Blog: https://bloomscroll.substack.com/
LinkedIn: https://www.linkedin.com/in/grace-kay-matelich/

Connect with me on LinkedIn: https://www.linkedin.com/in/gregtoroosian/