Episode # 96. Our guest on today's show is Brooks Powell - the Founder & CEO of Cheers Health. A high energy discussion around the genesis of the Cheers brand and the unique way Brooks and his team drive growth. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. We cover many topics with Brooks in this episode- including references to "Bill Nye the Science Guy", competitive swimming, and Southwest Airlines Herb Kelleher. Other discussion points include: - A very interesting brand origin story that came out of a college assignment. - The importance of building the brand YOU want and hope others will like it too.- A chemistry lesson about how Cheers works in the human body and the story of getting the product approved in the US for sale.- With regard to marketing- don't move on to 'the next thing' until you have nailed 'the current thing'.- Why having a profitable DTC business was vital prior to the move into brick & mortar retail. - A billion impressions anyone? Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.