For over two decades, Polyvinyl Records -- which started in the small Midwestern town of Danville, IL -- has been releasing various offshoots of indie-rock with touches of folk, hardcore punk, chamber pop or new wave, including records from Braid, Japandroids, Of Montreal, Joan of Arc, Deerhoof, Alvvays, Beach Slang, Jeff Rosenstock, Matt Pond PA, Owen, Jay Som, Mates of State and countless others. On today's show, Polyvinyl co-founder Matt Lunsford remembers the hands-on DIY nature of the label's first releases, the early importance of documenting a scene (along with co-founder and wife Darcie), how long their lead time is at pressing plants for a label of their caliber and adapting quickly to how listeners consume music. Plus, we'll learn more about recent or upcoming Polyvinyl releases from American Football, Pedro the Lion and Rainer Maria. Shop for the label's music, merch and take advantage of their massive holiday sale at PolyvinylRecords.com, follow them on Facebook and Instagram @polyvinylrecords, or on Twitter @polyvinyl.