Does the following phrase sound familiar?

“Why Content Marketing Is Bullshit”

That’s because that’s the exact line I have on one of my email optin forms.

Well today on the show we have…

…Mr. Content-Marketing himself,

Neil Patel.

Neil is here to counter my statement.

And with good cause.

Because content marketing is NOT bullshit (if you do it the right way).

And that’s what Neil is going to do:

Teach you to do it the right way.

So who is Neil Patel?

Well, the Wall Street Journal calls him, “the top influencer on the web,”

And Forbes calls him, “one of the top 10 online marketers.”

Shall I keep going? (because I can!)

So tell me,

Are you trying to get more eyes onto your site?

What about turn those eyes into dollar signs?

Perfect.

That’s what this show is all about –

Through proper content,

Neil’s mastered traffic generation… you’ll see what I mean in the interview.

 

In this episode, you’ll discover:

* why Entrepreneur Magazine says that Neil created one of the 100 most brilliant companies in the world

* the traffic gen, content marketing, and social media conglomerate strategy that get’s you not only traffic, but HOT traffic

* the fact that traffic generation is always changing… and how Neil sees it through his marketing eyes (find out what’s working best now)

* the advantage that creating exceptional content provides you with (traffic, comments, royalties, and much, much more)

* how great content sells (if people love your content, they will buy your products too)

* the content creating process… it’s BIG (never just throw content on your site, podcast, etc. Let Neil tell you why not)

* how to find the exact problems your marketplace need solved (clue… Survey Monkey is just one of many ways)

* how to use Google Analytics to confirm which content marketing tactics work best for you

* the best content strategy when going for keywords versus quality, heartfelt good content (should you chase keywords?)

* exactly how to overcome mistakes that you face when tackling a content-marketing strategy for your business

* why you should write for relevancy… NOT traffic

* what is more expensive… paid traffic or time spent for creating content yourself? (find out Neil’s expert opinion on this controversial subject)

* how to “test the waters” as you’re in process of content marketing starts out (with long term strategies it’s harder to gauge ROI.. find out ways around this)

* how much actual quality you need to put into your content marketing (we’re talking design here)

* how and why converting visitors into customers is becoming more expensive

* why objections overcome improve conversions (and why this IS)

Mentioned:

* Crazy Egg

* KISSmetrics

* Survey Monkey

* Buffer App

* Neil Patel

* QuickSprout

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Hey,