Passle CMO Series Podcast

Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO

Listen Later

The first few days, weeks and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in the firm and building an understanding of the landscape at the firm.


Today, Alistair Bone welcomes Jennifer O'Donnell, Chief Marketing & Business Development Officer at Segal McCambridge, to the series to discuss her first steps as legal CMO and her advice for aspiring marketers new to their roles.

Jennifer and Ali discuss: 

  • Jennifer’s career journey leading up to joining Segal McCambridge as CMO
  • The plan for the first day, week, month, quarter as a CMO in a new firm with a new team and how to prioritise activities
  • The biggest successes of the first few months as a CMO
  • The challenges faced when joining a new firm in the early months
  • The resources, people or communities that have helped along the way 
  • The previous experiences from former roles Jennifer has leaned on the most as a CMO
  • Advice for others taking on new and challenging legal marketing roles
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Passle CMO Series PodcastBy Passle
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Passle CMO Series Podcast

    View all
    The Rainmaking Podcast by Scott Love

    The Rainmaking Podcast

    46 Listeners

    The Watch by The Ringer

    The Watch

    5,332 Listeners

    The Daily by The New York Times

    The Daily

    111,917 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,231 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    903 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,287 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,562 Listeners