Passle CMO Series Podcast

Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand

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It’s often challenging to fully illustrate what differentiates a law firm from others in the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.


Today on the CMO Series, Charles Cousins is lucky enough to dive into this topic with Suzie Williams, National Director, Marketing & Business Development at McMillan.

Suzie and Charles discuss:

  • Suzie’s journey to her role at McMillan and the specific moment differentiation became a key consideration
  • The importance of client listening and feedback
  • How to demonstrate the talent and experience within your firm in an authentic way 
  • The role of the marketing team in building diverse teams
  • Advice for others trying to build a point of difference for their firm
    • ...more
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