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Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
It’s often challenging to fully illustrate what differentiates a law firm from others in the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles Cousins is lucky enough to dive into this topic with Suzie Williams, National Director, Marketing & Business Development at McMillan.
Suzie and Charles discuss:
- Suzie’s journey to her role at McMillan and the specific moment differentiation became a key consideration
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By Passle
5
44 ratings
It’s often challenging to fully illustrate what differentiates a law firm from others in the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles Cousins is lucky enough to dive into this topic with Suzie Williams, National Director, Marketing & Business Development at McMillan.
Suzie and Charles discuss:
- Suzie’s journey to her role at McMillan and the specific moment differentiation became a key consideration
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