Twins Talk Tech Leadership

Episode 99: Leverage AI to streamline content creation


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AI is revolutionizing how businesses reach their target audience. Additionally, new opportunities are unlocked to better understand and expand engagement with your consumers. Being able to connect at this level could mean an increase in referrals as well as customer retention.


Jessica Koehn, Social Media Manager at ConnectWiseshares how AI can be used to optimize content and brand messaging, while improving employee involvement. This is a special episode as we enter IT Nation Connect 24; a premier MSP event in Orlando, Florida. 


Highlights include:

You build your brand when you "share something memorable."

Can use AI as a brainstorming partner, to reproduce and repurpose content.

IT Nation Connect Conference will feature incredible speakers and events, including a keynote by Tony Hawk & an appearance by Stone Temple Pilots. 

Employee Advocacy Program; need to make it easy to share content.

Design of marketing campaigns to reflect the different generations; how to best connect with the attendees.

How Jessica stays grounded, including the importance of time management.


Follow Jessica on LinkedIn and visit connectwise.com/theitnation to learn more about the community. If you are in Orlando, Florida for IT Nation Connect, stop by Podcast Alley aka Media Row to see your favorite twins. 


Social Media Strategy for MSPs: https://tinyurl.com/yhbmds2w

Prompt Engineering Guide: https://tinyurl.com/3t8n537j

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Twins Talk Tech LeadershipBy Danny Suk Brown and David Suk Brown

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