Have you felt the client search struggle?

Do you know that struggle all too well?

Has the client search beaten you up lately?

We’ve all been there.

It’s part of the game we play called entrepreneurship.

No matter how effective your service is,

Or how much money you make for your clients…

…gaining new contracts is never an easy gig.

Rare is the the client that just lands on your lap.

And rarer is the PERFECT CLIENT that comes looking for you.

That’s why we cold call, cold email, network and more….

That’s why we develop lead generation strategies and scripts that close deals.

So how’s your client search gone lately?

Unless you’re completely flooded with work and have no means to keep up the prospecting,

You MUST listen to Rob Williams.

Rob lands clients like it’s peanut butter and jelly.

And he enables you to do the same.

Whether it’s through his Done For You lead gen service,

Or with his client landing cold email strategies that you start implementing for yourself,

Rob has nothing but value to offer all types of professionals and entrepreneurs that service clients with anything from web design to copywriting services and find those clients through email marketing.

 

In this episode, you’ll discover:

* how Robert went from having no clients, and scrambling online to find just one… to having a successful consultancy with constant work and cash flow

* the fact that referrals are gold in freelance, but not always possible to get (learn how to not need or rely on referrals)

* why too much copywriting can be just as bad as not enough copy in your cold client-outreach emails

* how to have compassion for your readers, and maybe win them over by being kind enough not to send them a book’s worth of writing (your prospects are busy, stressed out people.. don’t exacerbate it with daunting emails)

* the difference between a cold email and a broadcast or autoresponder email (these are not the same)

* the few things to do when getting started with writing a client landing cold email (don’t worry over blank screen syndrome ever again)

* the number one way you can avoid getting into your destination’s trash can

* why as a freelancer, you shouldn’t ever rely on scripts (you never have more than a handful of clients at a time, so don’t write to the masses when cold outreaching)

* how to actually connect to others as a real authentic person through cold emails (not usually the easiest gig, but not as hard as you might think to accomplish)

* example emails I use in my client outreach..

* the dumbest thing you can say in a client outreach email (..sure to not land you the job)

* the fact that pitching people is not bad or resented… unless it’s un-targeted email

Mentioned:

* EmailsThatWin.com

* Let’s Workshop

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Well, hello, it’s John McIntyre here, the autoresponder guy. It’s time for Episode 99 of the Mc-Method Marketing podcast where you’ll discover how to get more customers with less effort by using automated email marketing techniques and strategies. Pretty bad-ass stuff. Now today I’ll be talking to Robert Williams. Robert came here a couple of weeks ago,