In episode five of 'The Female Entrepreneur' Charly Lester, co-founder of A League of Her Own and an award-winning blogger explains the benefits a blog can provide your business.  She talks about SEO and brand extension, and explores aspects of personal branding.  Charly discusses the nuts and bolts of blogging - from post length, to headings, topics, and blog sections.  By the end of this practical podcast you will be able to create a productive blog for your business.  

For more details about A League of Her Own, head to www.leagueofher.com.