The Female Entrepreneur

In the final episode of The Female Entrepreneur, Charly Lester talks about staying motivated with your first business.  The League of Her Own co-founder explores getting a mentor, peer mentors, accountability partners, setting challenges for yourself, 'eating the frog' and celebrating your wins.

For more details about A League of Her Own, head to www.leagueofher.com.

In the penultimate episode of The Female Entrepreneur, Charly Lester discusses alternative marketing methods not covered so far in the series.  She talks about affiliate and influencer marketing, online advertising and collaboration.  This episode is a sample of Charly's book Modern Marketing for Start-Ups, which is now available on Amazon.

For more details of A League of Her Own, head to www.leagueofher.com

Making Sales is a key part of business, and in this episode of The Female Entrepreneur, Charly Lester covers all the basics of making a sale.  She talks about establishing your 'shop front', first impressions, meeting customers, contracts, confidentiality agreements and customer service.

This series is designed to be listened to in order, and accompanies the book 'The Female Entrepreneur' which is available on Amazon.

For more details about A League of Her Own head to www.leagueofher.com

In this episode of The Female Entrepreneur, A League of Her Own founder Charly Lester discusses public speaking for business.  She covers the different types of speaking opportunities, some dos and don'ts for public speaking, tactics for getting more gigs, and being paid to speak. 

This series is designed for anyone starting their first business & accompanies a book by the same name, which is available on Amazon.

For more details about A League of Her Own, head to www.leagueofher.com

In episode seven of The Female Entrepreneur, Charly Lester, co-founder of A League of Her Own, addresses the topic of PR.  She covers the differences between PR and advertising, micro PR, hiring a professional, creating your own stories, target publications, and creative ways to get coverage for your business.  She also discusses common PR mistakes.

For more details about A League of Her Own head to www.leagueofher.com

In episode six of 'The Female Entrepreneur', Charly Lester, co-founder of A League of Her Own, discusses the power of social media for business, and social media strategies.  She then explores each platform in turn, looking at Facebook, Twitter, Instagram, YouTube and LinkedIn.

For more information about A League of Her Own, head to www.leagueofher.com.

In episode five of 'The Female Entrepreneur' Charly Lester, co-founder of A League of Her Own and an award-winning blogger explains the benefits a blog can provide your business.  She talks about SEO, brand extension, and explores aspects of personal branding.  In this practical podcast Charly discusses the basics of blogging - from post length, to headings, blog voice, scheduling, what to write about, and blog sections. 

For more details about A League of Her Own, head to www.leagueofher.com.

In episode four of 'The Female Entrepreneur', A League of Her Own co-founder Charly Lester discusses the nuts and bolts of setting up your company.  She explores the options of how your company can be registered, and then talks about registering trademarks and the implications of copyright on business.  Charly discusses early-stage investment options, business banking and basic accountancy.

For more details about A League of Her Own, head to www.leagueofher.com

In the third episode of 'The Female Entrepreneur', Charly Lester, co-founder of A League of Her Own discusses all things branding.  She talks through designing your company logo and choosing a name for your business.  Charly covers all aspects of branding and explains why it's so important to get right from day one.  In this episode she also covers designing your company website and all the information you need to include.

For more details about A League of Her Own head to www.leagueofher.com

In this second episode of 'The Female Entrepreneur' Charly Lester, co-founder of A League of Her Own, explores the ideas phase of starting a business.  She discusses market research, finding your target niche, and the pros and cons of finding a co-founder.  She then picks apart how to write a business plan, and explains why you should consider writing one in the early stages of your business.

For more details about A League of Her Own head to www.leagueofher.com