In this second episode of 'The Female Entrepreneur' Charly Lester, co-founder of A League of Her Own, explores the ideas phase of starting a business.  She discusses market research, finding your target niche, and the pros and cons of finding a co-founder.  She then picks apart how to write a business plan, and explains why you should consider writing one in the early stages of your business.

For more details about A League of Her Own head to www.leagueofher.com