In this episode, Hayley Mears chats with Emily Ciardiello, entrepreneur and founder of Foil Me, the Australian brand that revolutionised pre-cut foils for hairdressers. Emily shares her journey from being a school teacher to launching Foil Me alongside her husband, growing it into an internationally recognised brand — all while navigating business, family, and well-being.

✂️ Highlights from the Episode

From Teacher to Entrepreneur:

Emily opens up about her career beginnings in education, teaching in Mount Gambier before moving back to Adelaide to raise her family. After becoming a mother of two, she decided to take the leap into entrepreneurship — founding Foil Me from her kitchen table.

The Birth of Foil Me:

Foil Me began during a hair appointment when Emily’s husband questioned why hair foils weren’t pre-cut — an idea borrowed from his experience in the food industry. After testing prototypes with local hairdressers, Foil Me launched “The Originals,” setting new standards for malleability, grip, and tear resistance.

Overcoming Early Challenges:

From visiting salons twice a week to gather feedback to refining the product’s unique alloy, Emily built the brand through persistence and genuine connection. Her focus on listening to stylists shaped Foil Me’s reputation for innovation and quality.

Global Growth & the US Expansion:

Emily shares the highs and lows of taking Foil Me global — from tackling US tariffs to the decision to establish their own American branch for better control and customer connection. Despite challenges, Foil Me’s commitment to quality continues to win over stylists worldwide.

Balancing Business & Family:

Emily reflects on the reality of running a business while raising a family, emphasising the importance of prioritising children’s well-being while accepting the moments she’s missed. Transcendental meditation has been key to maintaining focus, calm, and clarity throughout her entrepreneurial journey.

Well-being, Fitness & Boundaries:

From yoga and strength training to meditation and sauna therapy, Emily discusses how her personal health practices have become essential tools for longevity — both in business and life.

The Dressing Gown CEO Podcast:

Emily talks about her podcast The Dressing Gown CEO, which celebrates authenticity, comfort, and realness in business — encouraging listeners to show up as they are and share knowledge without the gloss.

Advice for Entrepreneurs:

Emily’s message to aspiring founders: back yourself and just start. Don’t wait for perfection or a detailed business plan — focus on solving a real problem, stay authentic, and reflect on how far you’ve come.

🔗 Useful Links

Foil Me

Foil Me on Instagram

Emily Ciardiello