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Episode Twenty Eight. S3: Coachella Vibes, Salon Tech & the Future of AI: Vagaro at HairCon
In this special episode recorded live at HairCon in Manchester, Hayley sits down with Jason and Charity from Vagaro—the tech company making serious waves in salon software. With a stand that stole the show (think Coachella meets hair tech), Vagaro didn’t just bring innovation—they brought vibe.
This conversation explores:
- Why Vagaro returned to HairCon with an even bigger impact in 2025
- How the brand brought California flair to the UK festival scene
- Their unique customer-first product strategy using “User Voice”
- What sets Vagaro apart in the competitive salon tech landscape
- Why they’ve got their eyes set on Australia for future expansion
💡 Customer-Centric Innovation
Vagaro’s journey began over 16 years ago, catering to solo hairdressers. Today, the platform supports multi-location salons with dozens of staff, thanks to its commitment to listening, evolving, and innovating. With tools like automated websites, e-marketing powered by AI, and seamless booking via Instagram, Vagaro empowers salon owners to streamline operations and focus on what they do best—serving clients.
🌏 A Global Vision with Aussie Appeal
While already successful in the UK and US, Vagaro has its sights firmly set on Australia. The team believes Aussie salon culture is perfectly aligned with their user base: creative, community-driven, and tech-embracing. And with their responsive software and robust education tools, they’re eager to help Australian salon businesses thrive.
🤖 The Role of AI in Everyday Salon Life
Forget gimmicks—Vagaro is weaving AI into everyday salon operations like spell-checking marketing emails, generating on-brand content, and syncing business tools in real time. For them, AI isn’t a feature—it’s the future. As Charity explains, “In the future, AI will be like electricity. It just works in the background. You won’t even realise you’re using it.”
🎯 Why Small Business Owners Inspire the Tech Team
Charity highlights that her biggest inspiration isn’t a Silicon Valley guru—it’s the salon owners themselves. From solopreneurs to multi-salon operators, these are the people navigating creativity, business, and leadership every day. Vagaro’s mission is to support them with tools that save time, generate income, and simplify the business side of beauty.
💬 From the Episode:
“Everything we build is about our customers. From features to visuals, we use real user feedback to shape the roadmap.” — Jason
“Salon owners wear so many hats. We want to be the tool that makes it easier to juggle them all.” — Charity
📲 Don’t miss the social content from this episode—Hayley captured the full Vagaro HairCon experience, from stage design to behind-the-scenes moments. It’s a visual treat and a lesson in branded storytelling.
Connect with Jason and Charity
📸 @jasonjdownes
📸 @charity_hudnall
Connect with Vagaro:
🔗 Visit Vagaro https://www.vagaro.com/en-au/pro
📸 @vagaropro on Instagram
View all episodes
By Cutting Through The NoiseIn this special episode recorded live at HairCon in Manchester, Hayley sits down with Jason and Charity from Vagaro—the tech company making serious waves in salon software. With a stand that stole the show (think Coachella meets hair tech), Vagaro didn’t just bring innovation—they brought vibe.
This conversation explores:
- Why Vagaro returned to HairCon with an even bigger impact in 2025
- How the brand brought California flair to the UK festival scene
- Their unique customer-first product strategy using “User Voice”
- What sets Vagaro apart in the competitive salon tech landscape
- Why they’ve got their eyes set on Australia for future expansion
💡 Customer-Centric Innovation
Vagaro’s journey began over 16 years ago, catering to solo hairdressers. Today, the platform supports multi-location salons with dozens of staff, thanks to its commitment to listening, evolving, and innovating. With tools like automated websites, e-marketing powered by AI, and seamless booking via Instagram, Vagaro empowers salon owners to streamline operations and focus on what they do best—serving clients.
🌏 A Global Vision with Aussie Appeal
While already successful in the UK and US, Vagaro has its sights firmly set on Australia. The team believes Aussie salon culture is perfectly aligned with their user base: creative, community-driven, and tech-embracing. And with their responsive software and robust education tools, they’re eager to help Australian salon businesses thrive.
🤖 The Role of AI in Everyday Salon Life
Forget gimmicks—Vagaro is weaving AI into everyday salon operations like spell-checking marketing emails, generating on-brand content, and syncing business tools in real time. For them, AI isn’t a feature—it’s the future. As Charity explains, “In the future, AI will be like electricity. It just works in the background. You won’t even realise you’re using it.”
🎯 Why Small Business Owners Inspire the Tech Team
Charity highlights that her biggest inspiration isn’t a Silicon Valley guru—it’s the salon owners themselves. From solopreneurs to multi-salon operators, these are the people navigating creativity, business, and leadership every day. Vagaro’s mission is to support them with tools that save time, generate income, and simplify the business side of beauty.
💬 From the Episode:
“Everything we build is about our customers. From features to visuals, we use real user feedback to shape the roadmap.” — Jason
“Salon owners wear so many hats. We want to be the tool that makes it easier to juggle them all.” — Charity
📲 Don’t miss the social content from this episode—Hayley captured the full Vagaro HairCon experience, from stage design to behind-the-scenes moments. It’s a visual treat and a lesson in branded storytelling.
Connect with Jason and Charity
📸 @jasonjdownes
📸 @charity_hudnall
Connect with Vagaro:
🔗 Visit Vagaro https://www.vagaro.com/en-au/pro
📸 @vagaropro on Instagram