Cutting Through The Noise

Episode Twenty. S3: Joico's Golden Celebration: 50 Years of Dynamic Hair at Hair Festival's Illume!


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Get ready for a deep dive into the dazzling world of Joico! In this special episode, host Hayley Mears sits down with the incredible team from Joico to spill all the details about their highly anticipated Hair Festival show, "Illume." This year marks a momentous occasion as Joico celebrates a phenomenal 50 years of creating dynamic hair, and "Illume" is set to be a spectacular tribute to their legacy.

Join Hayley as she uncovers what to expect from this must-see event. You'll hear about the show's dynamic hosts, Joico's Head of Education, Duncan Richards, and long-time Joico guest artist, Kerrie Di Mattia, who will be guiding us through this vibrant journey.

Plus, we get a sneak peek behind the scenes with the brilliant creative team: Katy Reeve, Andrew Cobeldick, Mikelha Jade Riley, and Carolyn Gahan. They're crafting a show that will celebrate each of Joico's five decades, with a unique and stunning hair look representing every era.

If you're an apprentice, a senior or editorial stylists you will love this celebration of creativity. Discover why "Illume" is the show everyone will be talking about at Hair Festival.

Key Takeaways:

  • Joico's "Illume" show at Hair Festival celebrates 50 years of Joico.
  • Hosted by Duncan Richards (Joico's Head of Education) and Kerrie Di Mattia (Joico Guest Artist).
  • Creative team includes Katy Reeve, Andrew Cobeldick, Mikelah-Jayde Riley, and Carolyn Gahan.
  • The show will feature unique hair looks celebrating each of Joico's five decades.

Don't Miss Out!

Sunday 29 June 2025 | 3.00pm – 4.00pm

Room C2.2+C2.3

Tickets for "Illume" are still available online, but they WILL sell out! Don't miss your chance to witness this incredible celebration of hair history and innovation. Download this episode now to learn more and secure your spot!

Relevant Links:

  • https://hairfestival.com.au/education-sessions/joico/
  • https://www.instagram.com/joicoaustralianz/
  • https://www.facebook.com/groups/sabrehaircareeducation/
  • https://www.instagram.com/sabre_haircare

Katy Reeve | @katyreevehairandlife

Carolyn Gahan | @carolynjayun

Andrew Cobeldick | @andrew.cobeldick

Mikelah-Jayde Riley | @mikelah_jayde_studio

Kerrie Di Mattia | @kerriedimattia

Duncan Richards | @dunkrichards

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