<p>Dan Fastnedge talks us through some of Swift’s memorable brand collaborations - including Diet Coke and Keds – and should we petition Wonderstruck to be stocked at Mecca Cosmetica?</p>

Dan Fastnedge talks us through some of Swift’s memorable brand collaborations - including Diet Coke and Keds – and should we petition Wonderstruck to be stocked at Mecca Cosmetica?

Episode Two – Advertising and Brand Creativity

Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology.

The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos.

Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.

Education

Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology. The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos. Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.

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Episode Two – Advertising and Brand Creativity

Episode Two – Advertising and Brand Creativity