Taylor Swift: Communications Professional

In this episode, Victoria Blacklock shares 18 years of listening to Swift and the practice of editing fictional television characters to visually communicate the emotional nuances of Swift’s songs.

Former television and radio producer Dr Maureen Sinton (Ngāi Tai ki Tāmaki), explains the differences between ‘hearing’ and ‘listening’, and the role of visuals when listening to an audio piece.

Dr Gregory Treadwell examines the cultural proximity and excessive press coverage of Swift, and asks if Swift’s political comments are only publicly accepted because of who she supports?

Find out how doomscrolling #Swifttok during the pandemic led Angela Asuncion to a Master of Communication Studies thesis on the digital marketing strategies of Red (Taylor’s Version).

Dan Fastnedge talks us through some of Swift’s memorable brand collaborations - including Diet Coke and Keds – and should we petition Wonderstruck to be stocked at Mecca Cosmetica?

Dr Angelique Nairn discusses identity theory, the ramifications of living in the public eye, and the invisible (when doing their job correctly) practitioner who is now centre stage.