Simply put, the supply chain is there to serve the demand of customers while data analytics becomes the linchpin of the demand-driven supply chain which sounds appealing, but what does it look like in practice?  

A demand-driven supply chain will anticipate and determine what will they choose regarding issues like customer preference, what are they willing to pay, and shows how social media is influencing their decisions and more. That is where data analytics tool looks into the issues such as social sentiments, it can play a big role in a demand-driven supply chain, the kind of insights you will get will inform decisions at each step along the chain to see the whole supply chain inward and outward.  

Data analytics will generate insights for you and show you the way to make a smarter, customer-centric, demand-driven supply chain. It will connect you to each step that serves your customer better, smarter, and more efficient from behind the scene.   

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