Creativity is about problem-solving. While most people look at efforts by visual artists and say they’re not that creative, others know that creativity is not about oil paints. Or sculpture. Or poetry.

 

Creativity is a way of thinking - a brain muscle that anyone can develop. To access our creative selves, we need to be focused. For some, that means calm. For others, that means chaos. For some it means working ahead. For others, it means procrastination. And while we all access and experience creativity differently, for most of us, creativity is about work.  

 

Listen in as Michelle and JoyGenea discuss how they access creativity and help their teams trust their creative processes.