How do you measure success? In a super-driven environment, measurable results are often discussed as if every initiative needs to ‘pay off’ individually. Otherwise they’re not worth doing. But the totality of many efforts combines to deliver measurable results in the end. 

When we sub-divide a process so much, we can lose meaning and measurability along the way. In marketing, we talk about an omnichannel approach, where multiple brand touch points add up across platforms to create awareness, sales, and, ultimately, brand loyalty. But when we start to try to measure each brand touch point against each other, we can lose sight of the importance of each. 

Listen in as Michelle and JoyGenea talk about initiatives that are more than the sum of their parts. 

https://youtu.be/3WMJNpf3inQ