Tractor Wars by Neil Dahlstrom is a book about the disruption of an industry and the start (and end) of hundreds of American companies. The birth of mechanized farming was not a fast, easy, or simple one and had huge numbers of heavy hitters at the heart of the change. Working from John Deere company archives, the author describes an industry struggling to get a toehold with their target audience in farmers.

Listen in as Michelle and JoyGenea discuss the business lessons they learned from Tractor Wars. 

https://www.youtube.com/watch?v=QjbSdjFOp78