David Banmiller - Author of Turbulence

Our 5th session covering Chapter 4 -- 'Inside the Corporate Office'

 

So many key positions - and all deserve mutual respect as the combined efforts make a business successful or not.

• Al disciplines are interconnected & how corporate culture has changed over the years
• How the Machine works :
• • YESTERDAY -- Finance
  • TODAY - FLT.OPS / Engineering / Maintenance / Ground Ops / HR / Admin
  • TOMORROW - IT / Marketing
• Sometimes Personal Dynamics & sometimes drama
• Between these divisions, can make or break a company.
• Importance of Executive Assistance -- Ann Tang - Incredible lady!
• How important is marketing?
• The demise of the travel agent -- Commissions / over-rides 
• Thom Nulty & Mike Gunn -- Unique breeds.
• Changes in focus through the 50's / 60's / 70's some sensitive adverts -- from Mary Wells / inspiration for Peggy from Mad Men to Emilio Pucci and trendy uniforms 
• Frequent flyer programs and incredible value of the programs these days
• A look back at the Peter Sellers ads as well as a clever example from Virgin - featuring a ref to Winston Churchill

Nice close -- in regard to people skills -- a quote from David ;-

"I did not want to be the smartest person in the room -- just the one passing the baton & leading the orchestra of talent"