Have you ever wondered why you can remember and easily retell a ghost story or memorize so many proverbs in your life, but somehow can’t remember content from a brand campaign you just saw seconds ago? 

Here’s a million-dollar question, is an idea born interesting or made interesting? This episode, hosted by Maverick consultants Karina and Karen, will answer the questions and provide tips to make your idea or story sticky in someone’s head. Just like that ghost story you just read on Twitter.