A must-listen for: Marketing leaders, talent development professionals, and executives leading organisational change.

In this episode, Tim Bond speaks with Wanda Weigert, Global Chief Brand Officer at Globant, about creating an organisation where AI capabilities are woven into every role. Wanda shares her journey from joining a 100-person company to leading a global marketing team of 200 people, and how Globant has grown to 30,000 employees across 35 countries.

Join the conversation as Wanda discusses:

• Building and scaling a marketing department from three to 200 people
• Creating a culture where every employee understands and uses AI
• Maintaining brand authenticity while embracing AI tools
• Developing an AI persona tool for customer behaviour prediction
• Supporting teams through technological and cultural changes
• Combining human creativity with AI capabilities

Timestamps:

00:02:33 Creating the marketing department

00:04:06 Marketing and technology integration

00:06:05 Globant's AI-first approach

00:08:21 Marketing with AI while maintaining authenticity

00:10:24 Data management and AI persona tools

00:12:15 Cultural transformation and AI adoption

00:16:48 Marketing leadership in an AI-first world

00:17:51 AI integration across business functions

Want to learn more?

Visit Globant's website:https://www.globant.com/

Connect with Wanda Weigert on LinkedIn:https://www.linkedin.com/in/wandaweigert/

Connect with Tim Bond:https://www.linkedin.com/in/tngbond/

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