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A must-listen for: Marketing leaders, talent development professionals, and executives leading organisational change.
In this episode, Tim Bond speaks with Wanda Weigert, Global Chief Brand Officer at Globant, about creating an organisation where AI capabilities are woven into every role. Wanda shares her journey from joining a 100-person company to leading a global marketing team of 200 people, and how Globant has grown to 30,000 employees across 35 countries.
Join the conversation as Wanda discusses:
Timestamps:
00:02:33 Creating the marketing department
00:04:06 Marketing and technology integration
00:06:05 Globant's AI-first approach
00:08:21 Marketing with AI while maintaining authenticity
00:10:24 Data management and AI persona tools
00:12:15 Cultural transformation and AI adoption
00:16:48 Marketing leadership in an AI-first world
00:17:51 AI integration across business functions
Want to learn more?
Visit Globant's website:https://www.globant.com/
Connect with Wanda Weigert on LinkedIn:https://www.linkedin.com/in/wandaweigert/
Connect with Tim Bond:https://www.linkedin.com/in/tngbond/
If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at[email protected]
Find out more about TechPros.io:https://techpros.io/
Upcoming Events and Roundtableshttps://techpros.io/virtual-experiences/
Join our budding podcast community on LinkedIn:https://www.linkedin.com/company/enterprise-thought-leadership/
By TechPros.ioA must-listen for: Marketing leaders, talent development professionals, and executives leading organisational change.
In this episode, Tim Bond speaks with Wanda Weigert, Global Chief Brand Officer at Globant, about creating an organisation where AI capabilities are woven into every role. Wanda shares her journey from joining a 100-person company to leading a global marketing team of 200 people, and how Globant has grown to 30,000 employees across 35 countries.
Join the conversation as Wanda discusses:
Timestamps:
00:02:33 Creating the marketing department
00:04:06 Marketing and technology integration
00:06:05 Globant's AI-first approach
00:08:21 Marketing with AI while maintaining authenticity
00:10:24 Data management and AI persona tools
00:12:15 Cultural transformation and AI adoption
00:16:48 Marketing leadership in an AI-first world
00:17:51 AI integration across business functions
Want to learn more?
Visit Globant's website:https://www.globant.com/
Connect with Wanda Weigert on LinkedIn:https://www.linkedin.com/in/wandaweigert/
Connect with Tim Bond:https://www.linkedin.com/in/tngbond/
If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at[email protected]
Find out more about TechPros.io:https://techpros.io/
Upcoming Events and Roundtableshttps://techpros.io/virtual-experiences/
Join our budding podcast community on LinkedIn:https://www.linkedin.com/company/enterprise-thought-leadership/