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Equipment Trends and Building a Profitable Skincare Business
Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapsts ready to grow. https://stan.store/Talkskinacademy/p/the-2hour-deep-dive
Free Clarity Ebook:https://talkskinacademy.lpages.co/clarity-ebook
In this episode, Katie Howell dives into the importance of understanding when and how to use skincare equipment effectively. She emphasizes the significance of strong foundational knowledge, strategic retailing, and the mindset shifts needed to grow a sustainable business.
- The importance of knowing when to use equipment like facial scrubbers and body brushes based on client needs
- How to educate clients and build confidence in retailing products
- Common misconceptions around equipment training and qualifications
- The role of proper training, proper disinfection, and controlled techniques during treatments
- The health benefits of lymphatic drainage using body brushes and the importance of correct technique
- How to price treatments, incorporate seasonal fluctuation, and structure your offerings for profit
- The necessity of solid business foundations—clinic setup, branding, and long-term planning
- The value of listening to your clients to tailor treatments and services
- (00:00) Equipment trends: When to use and when to avoid
- (02:25) The power of the "why" in skincare protocols
- (04:18) Questioning industry trainers and industry qualification myths
- (08:25) Using online training effectively and asking the right questions
- (09:53) Introducing the facial skin scrubber: do’s and don’ts
- (11:46) Client suitability for ultrasonic tools and risk management
- (14:01) Recognizing and respecting client stress levels and nervous system states
- (20:43) The benefits of lymphatic body brushes and how to recommend them
- (30:37) How body brushing improves skin firmness and supports detoxification
- (36:24) Long-term business growth strategies: product expansion and branding
- (45:07) The importance of foundation building for a stable, successful business
- (55:41) Flexible pricing strategies: working smarter with seasonal and time-based charges
- (58:59) The critical role of solid foundations and ongoing education
- (60:49) Wrap-up: mastering the basics for sustainable success
Key topics:Timestamps:
View all episodes
By Katie HowellMentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapsts ready to grow. https://stan.store/Talkskinacademy/p/the-2hour-deep-dive
Free Clarity Ebook:https://talkskinacademy.lpages.co/clarity-ebook
In this episode, Katie Howell dives into the importance of understanding when and how to use skincare equipment effectively. She emphasizes the significance of strong foundational knowledge, strategic retailing, and the mindset shifts needed to grow a sustainable business.
- The importance of knowing when to use equipment like facial scrubbers and body brushes based on client needs
- How to educate clients and build confidence in retailing products
- Common misconceptions around equipment training and qualifications
- The role of proper training, proper disinfection, and controlled techniques during treatments
- The health benefits of lymphatic drainage using body brushes and the importance of correct technique
- How to price treatments, incorporate seasonal fluctuation, and structure your offerings for profit
- The necessity of solid business foundations—clinic setup, branding, and long-term planning
- The value of listening to your clients to tailor treatments and services
- (00:00) Equipment trends: When to use and when to avoid
- (02:25) The power of the "why" in skincare protocols
- (04:18) Questioning industry trainers and industry qualification myths
- (08:25) Using online training effectively and asking the right questions
- (09:53) Introducing the facial skin scrubber: do’s and don’ts
- (11:46) Client suitability for ultrasonic tools and risk management
- (14:01) Recognizing and respecting client stress levels and nervous system states
- (20:43) The benefits of lymphatic body brushes and how to recommend them
- (30:37) How body brushing improves skin firmness and supports detoxification
- (36:24) Long-term business growth strategies: product expansion and branding
- (45:07) The importance of foundation building for a stable, successful business
- (55:41) Flexible pricing strategies: working smarter with seasonal and time-based charges
- (58:59) The critical role of solid foundations and ongoing education
- (60:49) Wrap-up: mastering the basics for sustainable success
Key topics:Timestamps: