The Talk Skin Method Online: https://talkskinwkate.thinkific.com/courses/the-talk-skin-method-online
The Business Edit Membership Waitlist: https://talkskinacademy.lpages.co/business-edit-waitlist/
Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapists ready to grow. https://calendly.com/katie-tsacademy/2-hour-deep-dive-with-kate
In this episode, Katie Howell breaks down the skincare myths that keep both therapists and clients stuck — starting with the viral “super hyaluronic acid” mask and its misleading claims. Katie explains what HA actually does, why overuse leads to sensitivity, and how occlusives, emollients and humectants work together to support the skin properly.
This is a must-listen for therapists who want to stop relying on product marketing and start thinking like experts. Expect clarity, confidence, and a whole new way of approaching skin, ingredients, and the client experience.
02:00 — The Viral HA Mask
Breaking down the “moisture-locking shield” claim and why it’s biologically untrue.
06:00 — What Hyaluronic Acid Really Does
Humectants explained simply. Why HA attracts water but doesn’t lock it in.
11:00 — Why Clients Feel Gaslit by Skincare
Marketing vs biology — and why clients blame their skin instead of the product.
13:00 — Occlusives, Emollients & Humectants
Clear, simple definitions with real-life examples your clients actually understand.
18:00 — Winter Skin & Barrier Breakdown
Humidity drops, sensitivity rises. How lifestyle and climate change everything.
23:00 — How to Educate Clients Without Overwhelming Them
The power of asking questions, simplifying routines, and teaching only what’s relevant.
25:00 — The Talk Skin Method (Why It Exists)
Filling the gaps traditional beauty education never covered.
29:00 — The 2025 Giveaway
What therapists can win:
40:00 — Skillset, Psychology & Nervous System Work
Why world-class facials start way beyond technique.
47:00 — Online vs In-Person Training
How the new 12-week live structure will support online students in 2026.
52:00 — Final Thoughts
Share the episode, invite other therapists, and join next Tuesday’s Q&A.