Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapsts ready to grow. ⁠⁠⁠⁠⁠https://stan.store/Talkskinacademy/p/the-2hour-deep-dive⁠⁠

Free Clarity Ebook:⁠⁠⁠⁠https://talkskinacademy.lpages.co/clarity-ebook⁠

Summary

In this conversation, Katie Howell discusses the importance of creating a business strategy, especially after significant investments in products or training. She emphasizes the need for clarity, structure, and understanding client pain points to ensure that investments yield returns. The discussion covers effective communication, the significance of listening to clients, and building a client-centric business model. Throughout the conversation, Katie shares insights from her experiences and encourages therapists to adapt their strategies to meet the evolving needs of their clients.

Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapsts ready to grow. ⁠⁠⁠⁠https://stan.store/Talkskinacademy/p/the-2hour-deep-dive⁠

Free Clarity Ebook:⁠⁠⁠https://talkskinacademy.lpages.co/clarity-ebook

In this episode, Katie Howell dives into the importance of understanding when and how to use skincare equipment effectively. She emphasizes the significance of strong foundational knowledge, strategic retailing, and the mindset shifts needed to grow a sustainable business.

• The importance of knowing when to use equipment like facial scrubbers and body brushes based on client needs
• How to educate clients and build confidence in retailing products
• Common misconceptions around equipment training and qualifications
• The role of proper training, proper disinfection, and controlled techniques during treatments
• The health benefits of lymphatic drainage using body brushes and the importance of correct technique
• How to price treatments, incorporate seasonal fluctuation, and structure your offerings for profit
• The necessity of solid business foundations—clinic setup, branding, and long-term planning
• The value of listening to your clients to tailor treatments and services

• (00:00) Equipment trends: When to use and when to avoid
• (02:25) The power of the "why" in skincare protocols
• (04:18) Questioning industry trainers and industry qualification myths
• (08:25) Using online training effectively and asking the right questions
• (09:53) Introducing the facial skin scrubber: do’s and don’ts
• (11:46) Client suitability for ultrasonic tools and risk management
• (14:01) Recognizing and respecting client stress levels and nervous system states
• (20:43) The benefits of lymphatic body brushes and how to recommend them
• (30:37) How body brushing improves skin firmness and supports detoxification
• (36:24) Long-term business growth strategies: product expansion and branding
• (45:07) The importance of foundation building for a stable, successful business
• (55:41) Flexible pricing strategies: working smarter with seasonal and time-based charges
• (58:59) The critical role of solid foundations and ongoing education
• (60:49) Wrap-up: mastering the basics for sustainable success

Key topics:Timestamps:

Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapsts ready to grow. ⁠⁠⁠https://stan.store/Talkskinacademy/p/the-2hour-deep-dive

Free Clarity Ebook:⁠⁠https://talkskinacademy.lpages.co/clarity-ebook

Summary

In this conversation, Katie Howell discusses the potential for profitability in the facial business as we approach 2026. She emphasizes the importance of mindset, understanding your ideal client, and creating a positive treatment environment. The discussion also covers the significance of having a clear business strategy and learning from past experiences to foster growth and success in the beauty industry.

The Talk Skin Method Online: ⁠⁠⁠https://talkskinwkate.thinkific.com/courses/the-talk-skin-method-online⁠⁠⁠

The Business Edit: https://stan.store/Talkskinacademy/p/the-business-edit

Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapists ready to grow. ⁠⁠https://calendly.com/katie-tsacademy/2-hour-deep-dive-with-kate⁠

Summary

In this engaging Q&A session, Katie Howell delves into the intricacies of facial techniques, emphasizing the importance of client connection and the emotional aspect of treatments over mere visual appeal. She critiques popular Instagram techniques, advocating for a deeper understanding of anatomy and the nervous system to enhance client experiences. Throughout the conversation, she shares valuable insights on product activation, the significance of pace in treatments, and the necessity of proper training to master effective techniques. The session culminates in a call to action for therapists to focus on genuine client relationships and the transformative power of facials.

The Talk Skin Method Online: ⁠https://talkskinwkate.thinkific.com/courses/the-talk-skin-method-online⁠

The Business Edit Membership Waitlist: ⁠https://talkskinacademy.lpages.co/business-edit-waitlist/⁠

Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapists ready to grow. ⁠https://calendly.com/katie-tsacademy/2-hour-deep-dive-with-kate

In this episode, Katie Howell breaks down the skincare myths that keep both therapists and clients stuck — starting with the viral “super hyaluronic acid” mask and its misleading claims. Katie explains what HA actually does, why overuse leads to sensitivity, and how occlusives, emollients and humectants work together to support the skin properly.

This is a must-listen for therapists who want to stop relying on product marketing and start thinking like experts. Expect clarity, confidence, and a whole new way of approaching skin, ingredients, and the client experience.

02:00 — The Viral HA Mask
Breaking down the “moisture-locking shield” claim and why it’s biologically untrue.

06:00 — What Hyaluronic Acid Really Does
Humectants explained simply. Why HA attracts water but doesn’t lock it in.

11:00 — Why Clients Feel Gaslit by Skincare
Marketing vs biology — and why clients blame their skin instead of the product.

13:00 — Occlusives, Emollients & Humectants
Clear, simple definitions with real-life examples your clients actually understand.

18:00 — Winter Skin & Barrier Breakdown
Humidity drops, sensitivity rises. How lifestyle and climate change everything.

23:00 — How to Educate Clients Without Overwhelming Them
The power of asking questions, simplifying routines, and teaching only what’s relevant.

25:00 — The Talk Skin Method (Why It Exists)
Filling the gaps traditional beauty education never covered.

29:00 — The 2025 Giveaway
What therapists can win:

• The Talk Skin Method Online

• 2-hour Mentoring Session

• The Business Edit Accountability Community

40:00 — Skillset, Psychology & Nervous System Work
Why world-class facials start way beyond technique.

47:00 — Online vs In-Person Training
How the new 12-week live structure will support online students in 2026.

52:00 — Final Thoughts
Share the episode, invite other therapists, and join next Tuesday’s Q&A.

2 Hour Deep Dive: ⁠https://calendly.com/katie-tsacademy/2-hour-deep-dive-with-kate⁠

Free Ebook: https://talkskinacademy.lpages.co/clarity-ebook⁠https://talkskinacademy.lpages.co/clarity-ebook

Summary

In this conversation, Katie Howell shares a personal and alarming experience during a live broadcast where she suddenly lost her ability to speak due to an overwhelming pressure in her head. This incident led her to fear she was having a stroke, prompting reflections on health misconceptions and the impact of anxiety. She discusses the aftermath of the event, including feelings of exhaustion and the importance of recognizing one's health.

2 Hour Deep Dive: https://calendly.com/katie-tsacademy/2-hour-deep-dive-with-kate

Free Ebook: https://talkskinacademy.lpages.co/clarity-ebookhttps://talkskinacademy.lpages.co/clarity-ebook

Summary

In this session, Katie Howell discusses the complexities of teenage acne, emphasizing the psychological and biological factors involved. She highlights the importance of parental support and understanding the emotional aspects of acne management. The conversation covers effective skincare routines tailored for acne-prone skin and the necessity of emotional support in building client relationships. Katie encourages therapists to educate both parents and teenagers about the nature of acne and the importance of a calm approach to treatment.

Chapters

00:00 Understanding Teenage Acne

08:24 The Role of Parents in Acne Management

15:58 Biological Factors Influencing Acne

22:10 Skincare Products and pH Balance

25:32 Nighttime and Daytime Skincare Routines

27:52 Understanding Acne and Emotional Triggers

30:37 The Importance of Client Communication

32:58 The Psychological Impact of Acne

36:17 Skin as an Organ: Understanding Its Purpose

38:09 Building Knowledge Beyond Products

39:50 Deep Dive into Business Clarity

48:31 Subscription Models for Client Support

The Talk Skin Method Online: https://talkskinwkate.thinkific.com/courses/the-talk-skin-method-online

The Business Edit Membership Waitlist: https://talkskinacademy.lpages.co/business-edit-waitlist/

Mentoring Deep Dive: 2-hour one-to-one strategic clarity call for therapists ready to grow. https://calendly.com/katie-tsacademy/2-hour-deep-dive-with-kate

How to Be Natural in Sales (Without Feeling Salesy)

Welcome to a masterclass that every therapist, facialist and spa professional needs to hear. This isn’t about selling — it’s about connecting, guiding and communicating in a way that builds trust, loyalty and results that sell themselves.

In this session, Katie Howell, founder of Talk Skin Academy and KH Spa Consultancy, shares 20 years of experience from 5-star spas and global wellness brands — including Disney Cruise Line, Holland America, and Soho Farmhouse — to show you how to shift from selling products to guiding people.

You’ll learn how to:
✨ Build trust and emotional connection in under 8 minutes
✨ Read the person behind the skin — not just the symptoms
✨ Use language that feels natural and honest (and why words like “recommend” instantly trigger sales resistance)
✨ Educate through empathy — not jargon
✨ Guide your clients to results they’ll never forget

Katie breaks down her 8-Minute Consultation Method, inspired by Simon Sinek’s Golden Circle, and shows how a simple shift in your tone, questions and mindset can transform consultations from scripted to soulful.

This masterclass is not a sales training — it’s a people training. You’ll walk away understanding that:
💡 “Skin shows the signs, people hold the answers.”
💡 “When clients feel seen, they stop shopping around.”
💡 “Education without trust is just noise.”

If you’ve ever struggled with how to sell retail, recommend products, or build loyalty without feeling “pushy”, this session will completely change how you approach your business.

Talk Skin Method Online Waitlist: https://talkskinacademy.lpages.co/course-waitlist

Summary

This conversation delves into the complexities of marketing in the context of client relationships and treatment expectations. It highlights the importance of consistency in achieving results and the contradictions that often arise in marketing messages. The discussion emphasizes the need for clarity and honesty in communication with clients to foster trust and better outcomes.

Join the Newsletter: ⁠https://www.talkskinacademy.com/newsletter-sign-up-form/?fbclid=PAZXh0bgNhZW0CMTEAAacgKQVv3ikXyK2-kORTaCLIFSx0Sdy_vqcW7LgVt6KUVl0riisebRbr8Mmq8g_aem_yzH6vUptkLpvz8WPqCC27A

In this conversation, Katie Howell discusses strategies for overcoming growth plateaus in business, emphasizing the importance of understanding client needs, effective marketing, and maintaining a healthy work-life balance. She shares insights on client retention, the significance of mentorship, and the emotional aspects of client care, ultimately guiding listeners towards building a sustainable and fulfilling business.

Chapters

00:00 Navigating Growth After a Plateau

02:54 Understanding Business Success and Client Relationships

06:14 Planning for Future Success

09:04 Balancing Work and Life

12:02 Financial Planning and Business Management

14:49 Finding Direction and Guidance

17:48 Transitioning to New Services

20:51 Marketing Strategies for Client Retention

23:51 The Importance of Self-Care and Reflection

36:47 Building a Social Media Strategy

38:56 Creating Engaging Content for Clients

41:59 Understanding Client Needs and Emotional Triggers

44:08 The Importance of Client Relationships

46:22 Transformative Experiences in Spa Treatments

48:55 Addressing Pain Beyond the Physical

51:52 Emotional Connections in Client Care

54:42 The Role of Mindset in Business Success

01:00:04 The Impact of Mentorship on Growth

01:04:35 Creating Meaningful Client Experiences