Equipped Podcast

Actionable financial data, eliminating dysfunction, and strategic planning are key to turning a business into a well-oiled machine and, therefore, a success story. 

Join us in this new episode of the Equipped Podcast as host Lane Taylor sits down with business consultant Cary Prejean. 

Diving deep into the mechanics of business transformation, Cary shares invaluable insights on transitioning from being entangled in daily operations to steering a flourishing enterprise. 

In this conversation, you’ll discover the pivotal role of actionable financial data, the art of eliminating workplace dysfunction, and the strategic planning vital for business success. 

Uncover the transformative strategies that can turn your business into a well-oiled machine, with Cary’s journey and proven methods lighting the path. 

For business owners ready to evolve from operators to visionaries, this episode offers a blueprint to empower your team and achieve your most ambitious goals.

Connect with Cary Prejean:

-LinkedIn: https://www.linkedin.com/in/caryprejean/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

Continuous improvement is key in logistics and operations. If you listen to customer feedback, you can use it to drive growth.

Join us on this new episode of The Equipped Podcast, where host Lane Taylor sits down with Austin Kreinz, the visionary founder and CEO of Atomix Logistics. 

Dive deep into Austin's entrepreneurial journey, from the inception of Atomix to becoming a cornerstone in the e-commerce fulfillment industry. 

Discover the pivotal role of iteration and testing in shaping successful business models and offerings. 

Austin sheds light on the unique challenges and expectations that come with serving e-commerce brands, alongside the critical importance of continuous logistical and operational enhancements. 

Through compelling success stories, you’ll learn how Atomix has revolutionized client operations, elevating their customer experience to new heights. 

Furthermore, Austin shares invaluable advice for entrepreneurs on leveraging customer feedback for growth, and the significance of educating the market to truly distinguish your business. 

Connect with Austin Kreinz:

-Atomix Logistics: https://www.atomixlogistics.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

Heart-centered marketing involves sincere communication and creating a sense of safety for potential clients.

In this episode of The Equipped Podcast, host Lane Taylor sits down with Mark Silver, a renowned fourth-generation entrepreneur, to explore the transformative power of heart-centered business practices. 

Mark delves into his personal journey and the profound insights he's gained on integrating integrity, love, and vulnerability into the fabric of business operations. 

You’ll be inspired by Mark's approach to business development, focusing on the crucial importance of adhering to the fundamentals while infusing every strategy with sincerity and a deep sense of care for potential clients. 

Discover how Mark's unique perspective on heart-centered marketing can revolutionize the way entrepreneurs engage with their markets, ensuring growth and sustainability without compromising their core values. 

Join us as we uncover the essential qualities that business owners must embrace to truly succeed and make a lasting impact in their fields.

Connect with Mark Silver:

-Heart of Business: https://www.heartofbusiness.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

You have to set realistic expectations for SEO and prioritize relevance and buyer intent over search volume. Telling your unique story can be a powerful way to connect with buyers and differentiate yourself from competitors. 

Join us in this episode as Damon Burton, a renowned SEO expert and the mind behind SEO National, delves into his entrepreneurial journey and the transformative world of Search Engine Optimization (SEO). 

With a passion for demystifying the complexities of SEO, Damon shares his expert strategies and the joy he finds in making SEO accessible and engaging. 

This conversation offers many insights, from the impact of the latest Google algorithm updates to the power of organic growth and storytelling in building a successful business.

Dive deep into the world of SEO with Damon Burton as he unravels the complexities of achieving high search engine rankings through genuine, organic strategies. 

His approach illuminates the path to SEO success, and also encourages a balanced and fulfilling approach to entrepreneurship. 

Connect with Damon Burton:

-SEO National: https://www.seonational.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

Compliance is a need-to-have for many companies, especially when working with Fortune 500 or regulated industries.

In this episode of the Equipped Podcast, host Lane Taylor engages with Cameron Youngblood, the visionary VP of Sales at Insight Assurance, a leading security auditing firm. 

They delve into the company's impressive growth trajectory and the critical role of compliance in the modern business ecosystem. 

Cameron unpacks his journey to Insight Assurance and underscores the indispensable nature of early-stage compliance for startups, aiming to fortify their foundations and scale sustainably.

He shares expert insights into the transformative power of compliance in shaping successful, resilient, and trusted businesses. 

His strategic perspectives offer invaluable guidance for startups and established companies alike, emphasizing that early compliance is not just a regulatory checkpoint but a strategic business lever for growth, reputation, and operational excellence. 

Connect with Cameron Youngblood:

-Insight Assurance: https://insightassurance.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

Being an 'intrepreneur/entrepreneur' means having your own business while also working and contributing to an organization.

In this episode of The Equipped Podcast, Lane Taylor sits down with Joseph Savino, a dynamic entrepreneur who plays a dual role as the Director of Marketing and a Project Manager at HYDR8, as well as leading his own venture, Savino Marketing. 

Joseph delves into the innovative concept of being an 'intrepreneur/entrepreneur'—juggling entrepreneurship while contributing significantly to another organization. 

He shares valuable insights into HYDR8's specialized services, focusing on delivering water, coffee, and pantry solutions that champion sustainability and promote health and wellness.

Joseph Savino's insights shed light on the importance of adaptability, innovative marketing, and a strong commitment to sustainability in today’s business world. 

His advice is invaluable for any entrepreneur looking to make a meaningful impact, grow their market presence, and maintain a relentless focus on execution and business development.

Connect with Joseph Savino:

-HYDR8: https://www.hydr8.nyc/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

You really need to niche down to stand out in a crowded market and increase profitability.

In this episode of The Equipped Podcast, host Lane Taylor sits down with Chris Dreyer, the entrepreneurial force behind Rankings.io, a specialized marketing agency dedicated to law firms. 

Chris unfolds his evolution from an SEO specialist to the CEO of a leading agency, illuminating the pivotal role of Google and SEO in today’s legal marketing landscape. 

He shares the core philosophies that have informed his agency's success, emphasizing the significance of niching down in a saturated market and leveraging podcasting as a potent marketing and relationship-building tool. 

Tune in now to amplify your marketing mindset and propel your business forward.

Connect with Chris Dreyer:

-Rankings.io: https://rankings.io/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

Smart technology and sustainability can definitely converge to redefine the future of our planet's supply chain. And LimeLoop is living proof that this is possible. 

Join host Lane Taylor on The Equipped Podcast for a conversation with Chantal Emmanuel, CTO and co-founder of LimeLoop. 

This episode delves into the innovative intersection of reusable packaging and smart technology that LimeLoop champions, aiming to revolutionize the supply chain with sustainability at its core. 

Lane and Chantal explore the potent impact of technology and the visionary mindset cultivated in Silicon Valley, shedding light on the entrepreneurial journey's highs and lows. 

They unpack the tangible benefits LimeLoop delivers to its customers, from significant cost savings to a positive return on investment, all through the lens of sustainable practice. 

Chantal provides invaluable insights into overcoming industry challenges, the power of persistence, and the strategic focus required to thrive in the business world.

Tune in to hear how LimeLoop is not just navigating but leading the charge in the sustainable business landscape, and gain actionable advice to empower your entrepreneurial spirit.

Connect with Chantal Emmanuel:

-LimeLoop: https://thelimeloop.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

Packaging plays a crucial role in the supply chain, and companies like Volk Packaging Corporation are responsible for providing the necessary boxes and packaging materials. 

Dive into the heart of innovative leadership and family business dynamics in this episode of The Equipped Podcast, where host Lane Taylor sits down with Derek Volk, the visionary CEO of Volk Packaging Corporation. 

Derek opens up about his personal experiences through the family business, detailing his grassroots journey from the factory floor to the executive suite, earning respect and fostering a culture of accountability along the way.

You’ll gain invaluable insights as Derek shares the inspiration behind his book, 'Chasing the Rabbit,' and its profound impact on families navigating autism, reflecting his deep commitment to community and personal growth. 

Beyond business, learn from Derek’s reflections on life transitions and the parallels drawn from his experiences coaching girls' softball, offering timeless wisdom on leadership, resilience, and the human spirit.

Join us to explore the blueprint for blending family values with business vision, fostering a thriving company culture, and the power of personal stories to inspire and connect, all while getting a glimpse into the entrepreneurial spirit that drives Volk Packaging Corporation forward.

Connect with Derek Volk:

-VOLK Packaging Corporation: https://www.volkboxes.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b

The automation industry is growing rapidly due to labor shortages and the need for efficiency. Automation solutions can help manufacturers improve productivity and quality control.

Join host Lane Taylor on The Equipped Podcast for a conversation with Brittany Carroll, a distinguished sales expert in the automation sector. 

In this episode, Brittany unfolds her professional journey, transitioning from the hospitality realm to mastering the automation industry. 

She emphasizes the pivotal role of authentic connections in sales and business, sharing her firsthand experiences and the invaluable lessons she's learned along the way. 

Dive deep into the evolution of the automation industry, underscored by Brittany's insights on the escalating significance of AI and technological integration. 

Brittany also gives listeners a glimpse into her own podcast, Automation Happy Hour, and leaves us with a potent tip on nurturing successful business relationships. 

Tune in to gain a comprehensive understanding of where the future of automation is headed and how to excel in it by staying true to your authentic self.

Connect with Brittany Carroll:

-Iris Factory Automation: https://www.irisfactoryautomation.com/ 

Connect with Prospex: 

-Website: https://goprospex.com/  

Connect with Lane Taylor:

-LinkedIn: https://www.linkedin.com/in/lane-taylor-31b7824b