Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments.

Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day goals is more effective than year-long plans, and how daily action compounds into big results.

Whether you’re just starting out or ready to scale your ergonomics services, this episode will help you shift your mindset, clarify your marketing, and get closer to becoming the go-to ergonomics consultant in your city.

Are you a healthcare professional curious about how office ergonomics assessments could fit into your services? I’ve got you covered with some valuable (and free!) resources at www.ergonomicshelp.com/free-training.