Eric Berry has been a founder of companies in two disruptive categories: advertising technology and healthcare technology. He started TripleLift, the ad tech company he eventually sold for $1.4B, when he had just two years of industry experience. Eric joins Jordan to talk about why he moved from law to advertising, how the intuition of a founder is critical early on in the life of a company, and the importance of building the pipes of a company in order to make it successful. He tells a Dad joke to kick things off and ends by revealing who he thinks is the best texter on their group chat.