Eric Garcia works in IT as a digital consultant. This week on Quick Cup of Knowledge, he chats with Dr. Natalie Marks about ways we can reach out to clients better through social media. He gives insight as to how social media not only helps us communicate with clients but also gives them an opportunity to spread the word about our practice. Looking for more educational content? Click here to subscribe to our YouTube channel https://www.youtube.com/user/WesternVetConference Check out our WVC resources library full of great podcasts, videos, and digital downloads!https://www.wvc.org/resources**About the Guest - Eric Garcia:**Mr. Garcia began his career at Veterinary Medical Clinic as an IT administrator nearly a decade ago. During that time, Garcia was also tapped to head up the account management and VP roles at Pet Vets and You, a firm specializing in website design and digital marketing services for veterinary practices. In 2009, Garcia began a new venture: Simply Done Tech Solutions. Building off his previous success, he founded Simply Done with a mission to help veterinary practices everywhere improve their services and marketing communications efforts. He speaks regularly at conferences throughout the world. He has been published in top veterinary magazines, is a contributing author The Five-Minute Veterinary Practice Management Consult (15 chapters on technology and digital communications/marketing). He is also the marketing columnist for Today’s Veterinary Business (an NAVC publication) and an advisory board member Veterinary Money Digest and the Association of Feline Practitioners. Garcia is a member of VetPartners, an association for veterinary practice development. When Garcia isn’t at work, he can be found scuba diving or spoiling his two pups, Elvis and Penny.**About the Interviewer - Natalie Marks, DVM:** Dr. Marks is the previous co-owner and current Medical Director of Blum Animal Hospital in Chicago. She grew up in rural Sterling, Illinois, and received her DVM degree from the University of Illinois in 2002 with high honors. Additionally, during veterinary school, she was awarded a position in the Cornell University Summer Leadership Program as a Summer Fellow. After graduation, Dr. Marks moved to North Atlanta for five years to practice small animal medicine at Allatoona Animal Hospital. She was the Veterinary Leadership Conference New Graduate Representative, president of the Greater Atlanta Veterinary Medical Society, and public relations chairperson for the Georgia Veterinary Medical Association. Dr. Marks has interests in internal medicine, oncology, and ultrasound. She also is a firm believer in the power of the human-animal bond and finds helping families manage and care for their geriatric pets most rewarding and satisfying. She was recently awarded Petplan's 2013 Veterinarian of the Year Award. Dr. Marks also received the prestigious Dr. Erwin Small First Decade Award, presented to a recent graduate who has given significant contributions and service to the Illinois State Veterinary Medical Association. In 2015, Dr. Marks was awarded America's Favorite Veterinarian honor from the American Veterinary Medical Foundation (AVMF). Dr. Marks is very active in all aspects of media, both locally and nationally. She has appeared on Good Day Chicago, WGN-Pet Central, NBC Morning News, ABC, CBS, NPR, WBBM, and many local websites. Dr. Marks was featured nationally on the Today Show and CBS Nightly News during the canine influenza epidemic of 2015 and in multiple issues of JAVMA. Additionally, Dr. Marks has been published in Veterinary Medicine magazine, DVM magazine, and was a reporter for Veterinary News Network where she completed intensive media training. In 2018, Dr. Marks became a certified Veterinary Journalist.