Today’s podcast guest is entrepreneur, endurance athlete, and investor Eric Hinman.

We dive into how environment shapes performance and Eric’s journey from an unhealthy lifestyle in his late 20s to competing in Ironmans and building a life around fitness and community. We also talk about Hyrox, CrossFit, zone 2 training, investing in brands, building powerful networks, and the mindset required to perform at a high level in both business and sport.

00:00 – Why Austin Is Becoming a Global Fitness & Wellness Hub

04:30 – Motivation: Training Alone vs Training Around Others

08:00 – Balancing Fitness, Food & Social Life in Austin

11:20 – The Moment Eric Realised He Needed to Get in Shape

16:00 – Discovering CrossFit & Falling in Love With Hard Training

22:00 – Getting Into Triathlon & Racing His First Events

30:00 – The Ironman Lesson: Why Slowing Down Makes You Faster

47:00 – What Ironman Taught Him About Discipline & Focus

1:02:00 – How Eric Chooses Brands to Invest In

1:15:00 – Building “Muscle Mansion” & Creating Community Through Fitness

1:25:00 – Hyrox, Endurance & What He’s Training For Now

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