What marketing mistakes are you making in your business?  Today's guest Eric Holtzclaw shares lessons that can help your business and help you better understand the marketing world.  How do you connect two groups that are naturally different from each other?  Is it worth it to try to keep up with marketing trends?  And what does the future of marketing look like?  Eric, Cam, and Otis dive into all this and much more on this very fun and incredibly useful show.

More About Eric:
Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.  In 2018, Eric took the advice he usually gives other entrepreneurs and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.  Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”  He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.

Website: https://ligerpartners.com/ 
Linkedin: https://www.linkedin.com/in/eholtzclaw/