How do you go from Michigan small business roots and San Francisco startups to the frontlines of reviving a beloved publishing company—and what have you learned along the way? In this insightful episode, host Ed Parcaut sits down with Eric Jorgensen, CEO of Scribe Media, author, operator, and entrepreneur.

Eric opens up about his journey from working in venture-backed Silicon Valley startups (including his decade-long run at Zaarly), to publishing his own books, and eventually stepping in to save Scribe Media after its near-collapse. Drawing from his background as both an operator and an author, Eric shares the skills that helped him navigate crisis, what it means to truly listen to customers, and why clear communication between product and audience is the key to building anything lasting.

You’ll hear:

• The difference between self-publishing, traditional publishing, and why owning your book matters

• Insider lessons from the “jobs to be done” framework for understanding what customers really need

• Real talk on the challenges and rewards of writing a book (including typos, reviews, covering niche topics, and the emotional journey behind every decision)

• How Eric and his team helped bring Scribe Media back to life—and what the future holds for authors

Whether you’re an entrepreneur thinking about taking your story to the page, or a curious listener interested in business turnaround stories, this episode is packed with honest advice, personal stories, and practical tips on telling your story and building your authority.

Learn more about Scribe Media, writing your own book, and why sometimes the best path forward is helping others share what they know with the world.

Connect with Scribe Media: https://scribemedia.com

Connect with Ed Parcaut: https://edparcaut.com

Ready to become the authority in your industry? Press play and find inspiration for your own journey!

#EdParcaut #EricJorgensen #InnerEdisonPodcast #ScribeMedia #BookPublishing #Entrepreneurship #SelfPublishing #WritingJourney #AuthorLife #BusinessBooks #PublishingAdvice #Ghostwriting #BookMarketing #StartupStories #Leadership #PodcastInterview #BookLaunch #AuthorExperience #PublishingIndustry #Storytelling