Eric Lee is the co-founder of the hyped-up string brand Toroline. He used to play D1 college tennis and started the company alongside other strong tennis players to challenge the string market with softer, more colorful string options. They have been on a strong path in 2023/2024 with the success of pro player/content creator Karue Sell and their custom poly hybrid venture called Omakase. In this episode, we talk about their journey, racquet nerding, the string market, and the jungle of options for the consumer.