Eric Schwartzman

Promoting HBO's Flight of the Conchords, a new user management platform for the social web, and how to design and build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism, a multi-disciplinary web design agency with offices in New York, London and Durban, South Africa.

He presented a session titled “Compelling Social Media Strategies: Soaring With ‘Flight of the Conchords’” at the Public Relations Society of America International Conference in DC,. where the world's top PR firms gather to share best practices.

INSIGHTS ON PROMOTING TV PROGRAMS  

01:15 -- Flight of the Conchords website design and development process, managing the band’s online reputation and trying to maintain a direct connection with their fans while HBO was also marketing their reality-based television show online.    

02:24 -- Rationale for gathering your social media marketing efforts together in one easy-to-access place.  

03:17 -- Janrain user management platform for the social web, which the Lady Gaga website uses to allow fans to sign in.  According to Janrain, the platform doubles the registration rate of the Lady Gaga website.  The Janrain platform also captures and stores registration data locally, so marketers are not reliant on Facebook to access their customer data.    

06:20 -- How to pick a content management system based on specific requirements.  

08:11 -- What makes an excellent interface and tailoring the design to the needs of your particular users?  What does your audience need, and how can you give it to them in as few clicks as possible?  

09:57 -- The level of ease that users expect from websites, whether Facebook has set the bar for ease of use, and what the growth of social networking sites means for corporate web design.  

12:29 -- Dangers associated with relying too heavily on any social network like Facebook or Twitter for PR, marketing, or corporate communications.  

14:18 -- Dangers of relying on social networks as mobile devices, iPads, and apps take off.

14:52 -- Steve Rubel’s comment on For Immediate Release Live #18 about approaching social media communications with a homeland/embassy strategy, whereas the homeland is the organization’s destination site and the embassies are its profiles on social networking sites.  

17:58 -- Hicksdesign.co.uk has built a website that’s a single bit of CSS, which is meant to work well on computers, mobile devices, and iPads. The web design community aims to develop ways to design single sites that operate effectively on different devices.   1

9:52 -- Tools that help us focus our attention or “apps”, as opposed to tools that help us hunt and peck, drive the future of online communications.

22:23 -- A bad customer experience in the mid-90s with AT&T that has kept Eric from giving them a nickel ever since, Apple’s anti-competitive business practices, and the iPhone vs. Android mobile platform development strategies.  

24:11 -- Risks of managing an unregulated platform that is genuinely open, from poor coding to malware, and Apple’s decision not to use Flash on iPad because of concerns that poorly designed Flash files that crash a device reflect badly on the device developers, rather than the Flash programmer, who IS responsible for the failure.  

27:05 -- AT&T’s network can’t meet the iPhone’s network demands, and other wireless carriers may soon encounter performance issues as smartphones become more popular and available on their networks.  

29:03 -- End  

Photo by Renee Barrera

Finally, there's a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7.

Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open ID credentials to register or log in when they visit. So rather than have to fill out some lengthy form, they can log in with one click.

When they do, you get the opportunity to capture and keep much of their profile data and check out their social graph.

The result is a huge increase in site registrations, a much more engaged community and nine times the referral traffic.

In this episode, Tore Steen, VP, Marketing and Business Development at Janrain (acquired by Akamai) and former VP of Business and Corporate Development for WebTrends explains the concept of a user management platform for the social web on non-technical terms, makes the business case for implementing the service and the future of marketing on the social web.

SHOW NOTES

01:24 -- An explanation of the Janrain user management platform for the social media, which offers a way for visitors to your website to use their Facebook, Twitter and 14 other social networking credentials to register for your website.

03:03 -- The benefit of having visitors use Facebook or Twitter credentials to register when they visit an organization's destination website.

04:14 -- The top three preferred identity providers today in order of importance are Google, Facebook and Yahoo, but business-oriented sites tend to draw more Linkedin registrations and visitors to consumer oriented-sites tend to use their Facebook identity to login.

05:24 -- The richest profile and social graph data that a website can receive is from a Facebook user, because Facebook has the most information because of their "Like" button and the information user's store on theirs profile page.

Other identity providers are currently jockeying to find a way to capture and provide a more detailed portrait of their users.

06:43 -- There are ways to determine who the most influential people who've "Liked" your organization on Facebook are. You can see what other brands they've liked and when they publish to your Facebook Page. Â On average, for every Facebook Page post that someone makes on your Wall, there are an average of nine inbound referrals generated to your Facebook Page from that person's network of friends.

Looking at whoever brings the most referrals to your website is a great way to see who your most influential Facebook friends are.

08:02 -- If you're using a user management platform for the social web, every time someone uses their Facebook credentials to sign into your site, you get a list of their friends so you get an understanding of their social graph. On the Mahalo site, if you use Google to authenticate, you can bring your address book and invite your friends through an automated pick list.

09:18 -- Given that Facebook is known for random terms of service changes, organizations can mitigate the risk of relying solely on Facebook for access to their constituents by capturing and storing the registration data in their own contact management database as well.

11:48 -- Making it easy to share web pages or content was the rage a couple of years ago, but today, it's about making it easy for users to share activities or the ways they participate online. CitySearch uses Janrain to allow visitors to post a link to the restaurant reviews they write to their Facebook newsfeed, driving richer engagement.

Other activities that could become advocacy or public relations opportunities through integrated sharing include e-commerce transactions, white paper downloads, charitable donations or any other online activity that someone might want to share with their friends and followers online.

12:48 -- Responding to the growing interest of their customers in fortifying their presence in the mobile environment, Janrain optimized their user experience for a variety of mobile browers first, so smart phone users would have a positive experience logging in with a handheld device.

They also released a software developer's kit to embed the Janrain user management platform for identity management into custom apps. Today, Janrain supports iPhone and will release support for Droid in the fourth quarter of 2010.

13:57 -- Because they've seen greater adoption of apps by Droid users, Janrain decided to offer Droid support next, though they intend to eventually support Blackberry as well.

15:24 -- The old metrics were quantity of site traffic, time spent on site and passive page views. But the new metrics on the social web are about quality of site traffic, interactions that occur and active sharing. It's a shift from measuring traffic, to measuring actions. Â The easiest way to calculate the ROI of a user management platform for the social web is to compare the number of unique visitors that registered prior to deployment, to the number of registrations that occur after deployment.

16:25 -- The second new metric to monitor is the referral traffic from the social sharing feature and see how many of those referred visits result in some sort of transaction, be it a CPM, e-commerce or lead generation.

17:49 -- User management platforms do require a web developer to get up and running, but the products have thus far been largely embraced by web development community, because it solves a very specific need for marketers, and insulates developers from having to innovate a solution from scratch.

19:06 -- Janrain does have WordPress and Drupal plugins available, but they require some coding to get up and running. They've also partnered with Kick Apps and integrated their user management platform into that solution as well.

21:24 -- End

Photo by Franck V. on Unsplash

Social media for government regulators, web 2.0 for power plants, and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC.

Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission.

He began his career with 20 years in journalism, covering everything from sports to presidential campaigns and the first Gulf War for United Press International.

He subsequently became a speech writer for Dick Cheney in his final year as Defense Secretary, moving on from there to write speeches for two Clinton Administration Treasury Secretaries and then serving as Assistant Administrator of the Federal Aviation Administration for Public Affairs.

He has written and consulted for clients as diverse as the Nature Conservancy, Airbus, and the American Trucking Associations and directed Boeing's award-winning public affairs program when it put explosives detection machines in more than 450 airports after September 11, 2001.

PODCAST SHOW NOTES

01:11 -- The Nuclear Regulatory Commission’s mandate, how it operates, and Eliot Brenner’s work history before joining the NRC as director of communications in 2004.

02:41 -- “To what extent is the Nuclear Regulatory Commission using social media tools to engage with Americans?” asks Richard Perry, host of the 10-minute PR Podcast via Twitter.

03:58 -- “Given the sharp growth of social media, how is the Nuclear Regulatory Commission addressing oversight and compliance issues that may arise over these emerging media channels?” asks Steve Conroy, Corporate Communications Manager, Southern California Edison.

04:50 -- The single biggest public affairs challenge facing the nuclear power industry.

05:52 -- The single biggest misperception people have about the nuclear power industry.

07:27 -- “What is the ideal working relationship between the Nuclear Regulatory Commission and plant Public Information Officers?” asks Gil Alexander, Senior Communications Project Manager at Southern California Edison.

08:50 -- How does the Nuclear Regulatory Commission approach media statements by plant critics that are false and potentially alarming to the public?

11:25 -- “What is the state of affairs surrounding the use of Yucca Mountain for the storage of spent nuclear fuel?” asks Scott Thomsen, Communications and Public Affairs at Seattle City Light.

14:18 -- A discussion of an incident involving undercover agents tricking the NRC and obtained a license to buy radiological material.

17:58 -- “What is the Nuclear Regulatory Commission doing to support the industry's efforts in new nuclear construction?,” asks William Labbe, Director, Nuclear Generation Services, TRC Companies, Inc.

21:07 -- Eliot Brenner will present a session at the PRSA International Conference in DC  on Monday, Oct. 18 titled “How to Build Trust in a Nuclear Environment” and a separate crisis communications session Sunday, Oct. 17 with Richard Levick at the PRSSA Conference.

23:31 -- End

Photo by Ajay Pal Singh Atwal on Unsplash

The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast.  

If you're in public relations or media relations and you are looking for media pitching tips with this Outlet you will find this interview very valuable.

This show is about political news in the digital age with Jim VandeHei, the executive editor and co-founder of POLITICO, a nonpartisan media company covering national politics and Washington governance.

Jim VandeHei, along with John F. Harris and Allbritton Communications, launched Politico in early 2007 and his since established it as a leading US new media company.

Vanity Fair recently named him one of the 100 most powerful Information Age thinkers for helping create the “model for the new media success story.”

Mr. VandeHei is a keynote speaker at the PRSA International Conference.

SHOW NOTES

01:56 -- What earned media maven's should know about Politico’s editorial personality, and how they carved out a niche in a category previously dominated by entrenched incumbents.

03:57 -- Politico’s content is distributed via print, website, shared media and a mobile apps, and Jim discusses his growth expectations for digital distribution.

5:50 -- Joe DeMattoes, CEO of the Health Facilities Association of Maryland asks, “Getting to Politico and your core business, define the role of social media in your publication and business model?”

07:55 -- With Nearly 100,000 Twitter followers, Politico reaches double the number of followers of Roll Call and Congressional Quarterly.  Jim responds to David G. Bradley’s quote in David Carr’s column media equation, which read, “I think that Politico’s entrance entirely changed what had been a pretty cozy market with a few incumbents — National Journal, CQ and Roll Call — and kudos to them for demonstrating there was a market beyond the Beltway.”  A discussion of what Politico is doing differently to resonate with audiences beyond the Beltway.

10:10 -- How Politico amalgamates the old media values of fairness and accuracy with the speed and immediacy of new technologies.

12:00 - Don Kilburg, Foreign Service Officer at the U.S. Dept. of State asks, “In this era of instant communication and grassroots diplomacy, we recently observed someone previously unknown hijack the national discourse by threatening to burn a Koran. We then observed high ranking public officials comment directly on this, including the President. Do you think we'll see more of this sort of grassroots diplomacy hijacking and where should high ranking officials and media editors draw the line in potentially adding fuel to the fire by covering it?”

14:10 -- A discussion of the media’s responsibility with respect to Wikileaks, and whether or not the government should be able to abdicate the public’s right to know in the interest of "national security.”

16:43 -- Jim responds to Howard Kurtz’s column about Politico blogger Ben Smith’s ability to draw vitriolic criticism with middle-of-the-road content and whether or not there’s anything that can be done to encourage greater tolerance for different points of view on the blogosphere.

21:30 -- At first, democrats were significantly better at using social media to their advantage, but we’re starting to see republicans do a much better job.  Resonating with an audience is all about understanding what they need and giving it to them.

24:50 -- How to get an editorial board meeting with Politico and how to pitch news to reporters in the Politico newsroom.

28:16 -- End

Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead.

Understanding how social engagement can transform leadership dynamics is crucial. As a public relations agency leader, I was particularly interested in her insights on leveraging social media strategy to empower their clients' leadership teams, engage stakeholders, and enhance public image.

Charlene Li was a keynote speaker at the Public Relations Society of America International Conference in Washington D.C., where she spoke about how social media is changing how leaders lead.  

She co-authored the book, Groundswell: Winning in a World Transformed by Social Technologies with Josh Bernoff, who has also been featured on this podcast.

1:37 - Selling Social Media Strategy to Leadership

Selling social media strategy to leadership often poses a formidable challenge. Charlene Li, renowned for her expertise, shares her perspectives on bridging this gap. Her book "Open Leadership" serves as a valuable resource for leaders seeking to comprehend the nuances of open-source software, open systems, and open decision-making processes.

2:10 - The Power Shift of Social Engagement

Explore how social engagement drives a transformative power shift that redefines the attributes of effective leadership in the digital age.

3:33 - Defining Openness and Its Implications

Delve into the concept of openness and its profound implications for information-sharing and decision-making. A clear understanding of the various dimensions of openness enables more rational discussions about an organization's openness requirements.

4:34 - Tailoring Openness to Leadership Goals

The notion of a one-size-fits-all approach to openness is debunked. The degree of openness required varies based on leadership goals, whether they involve competition, employee engagement, or fostering customer dialogues.

6:09 - The Role of Websites vs. Social Media

Addressing a critical question raised by a United States Army Public Affairs Specialist regarding the necessity of maintaining a website versus relying exclusively on social media platforms.

7:56 - Facebook vs. Google in Decision-Making

Dive into the dynamics of decision-making and the distinct roles played by Facebook and Google. Discover why understanding their functions is essential for efficient information retrieval and purchase decisions.

10:57 - Infrastructure Considerations for Social Media Giants

An exploration of the different information-processing needs of social media giants like Facebook, Google, and Twitter, and whether Facebook's outsourced infrastructure puts it at a disadvantage.

12:58 - Selling Social Media to Leaders

Charlene Li shares valuable insights on selling social media strategies to leaders who may not be tech-savvy. Emphasizing the importance of aligning social media efforts with core business objectives.

13:32 - Addressing Organizational Challenges

Learn how social networking tools can enhance dialogue, listening, and innovation within organizations. Discover how CEOs can embrace openness and sharing to drive business growth.

18:48 - Embracing Failure in Social Media

Explore the role of social media in preparing for and recovering from business failures. How leaders can use social engagement as a tool to navigate and learn from inevitable setbacks.

21:05 - Social Media as Dialogue

The importance of viewing social media as a platform for meaningful dialogue rather than one-way broadcasting. Lessons learned from the Nestlé-Greenpeace brandjacking incident.

22:59 - Altimeter's Facebook Page Marketing Criteria

Insights from Altimeter's report on best practices for marketing through a Facebook Page.

23:38 - Learning from Online Embarrassments

Case studies of companies like Dell, Comcast, and United Airlines adopting active social media strategies after facing online embarrassments.

26:11 - Market Competitiveness in Social Media

How market competitiveness influences a company's approach to social media. Insights from Altimeter's Facebook study on the benefits of investing in meaningful relationships.

28:43 - B2B and B2C Social Media Marketing Distinctions

Exploring the differences between B2B and B2C approaches to social media marketing.

30:49 - Incorporating Social Media Listening

How social media listening can be integrated into corporate structures to drive productivity gains.

33:55 - Influencers and Media Outlets

Charlene Li discusses her influencers, including Techmeme by Gabe Rivera and mainstream media outlets.

36:59 - Conclusion

This comprehensive podcast discussion with Charlene Li provides a deep dive into the intricacies of social media strategy, leadership, openness, and the evolving landscape of digital engagement. Discover valuable insights and practical advice for navigating the complex world of social media marketing.

What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies?  

What type of business to business research is required and what is the future of marketing to business customers?

These are just some the questions we address in this episode. Kodak, once a huge consumer brand, has transformed itself from a business-to-consumer to a business-to-business focused company.

Over the last five years, Kodak’s revenue from consumer film has dropped from $15 billion to $200 million, but the company still has sales of $8 billion annually through a portfolio of new products, most of which are less than two years old and 80 percent of that revenue comes from business customers. This is the story of reinvention.  

It’s about how an old guard stalwart picked itself up after the demise of Kodachrome, one of the world’s most iconic brands, and emerged from the rubble, staring obsolescence in the face.

Rather than go the way of the buggy whip, Kodak shifted its focus and beat the odds.  

Learn how former Kodak CMO Jeffrey Hayzlett helped an analog titan become a digital powerhouse in this exclusive one-on-one audio interview.

Named Business to Business Marketer of the Year by B2B Magazine in 2009, Jeffrey Hayzlett is the author of “The Mirror Test: Is Your Business Really Breathing?” and a keynote speaker at the PRSA International Conference in DC.

SHOW NOTES

01:01– Jeffrey Hayzlett’s upcoming keynote presentation at the PRSA  International Conference in DC will include a discussion of how big and small business marketers are adapting to the digital world, communicating more effectively on a one-on-one basis with their customers and marketing strategies for a recession economy.

01:37 --  The importance of asking yourself the tough questions and the failure of many business marketers to do just that when in fact, that’s exactly what they should be doing.

02:24 -- The use of tension inside Kodak to re-energize the company, instigating change from the center and convincing the business customers that Kodak’s best days are yet to come.

04:09 -- The death of the consumer film business and Kodak’s efforts to reinvent its brand through new business-to-business products and services.

06:11-- Kodak’s leadership position in commercial ink jet product, its consumer ink jet technology which is experiencing triple digit annual growth and it’s new online photo sharing platform Kodak Gallery which is geared to take the world by storm, Hazylett says.

07:28 --  HP made $9 million in net profits last year just from ink jet cartridges, demonstrating that consumers are paying too much for printer cartridges and representing a market opportunity for Kodak in their B2C products business.

07:55 -- Marketing to the 30 to 48 year old female demographic in the US, which purchases 97% of Kodak’s consumer products.

09:02– The death of Kodachrome after 76-years and how supply and demand will impact the availability of photographic film in the future.

12:33 --  Film vs. Digital Movies.  The impact of digital imaging on the motion picture business and whether or not the future of filmmaking and motion picture distribution is digital technology.

14:43 -- The issue of archivability and how and why digital images erode over time.

15:46 -- Todd Van Hoosear, who blogs about social media and the evolution of marketing and business at “More than Marketing,” asks where the next marketing war will be fought.  The answer is mobile.  Jeffrey discusses the future of mobile marketing, apps, trust and maintaining one-to-one, personable relationships.

18:14 --  The two biggest misconceptions business marketers have about assimilating social media into their existing marketing and communications apparatus: profitability and measurability.

19:44 -- Eighty percent of Kodak’s business today is B2B and B2B social media communications are different than B2C communications.  Kodak released a B2B social marketing guide to help its customers promote the successes of their customers.

20:14 -- End

Photo by Waldemar Brandt on Unsplash

In this episode, Jennifer Preston, Social Media Editor at The New York Times, gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years.

This podcast was recorded in downtown New York City.  

Jennifer Preston is also an Adjunct Professor at the Columbia University Graduate School of Journalism.

Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz that was present during the recording.

Photo by Knight Foundation.

In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years.

Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla.

This podcast was recorded in downtown New York City.

Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording of this podcasting Detailed show notes are not available for this podcast.

Photo by Amanda Chen.

If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. 

We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. 

We also talk about what should be included in a Facebook event marketing status update, how frequently you should post and what might happen if you post too often.  

My guest is Paul Klink, an Oahu-based Philanthropy, Business and Marketing Consultant who has built multiple, successful communities on Facebook, many of which are maxed-out at the 5,000 Facebook “friend” limit. 

I am a friend of his Aloha lifestyle profile.   Paul received the Lieutenant Governor’s Award for being as one of Hawaii's 100 High-Tech Executives. 

As one of his many Facebook friends, I can say that his newsfeed reflects what I consider to be the Aloha lifestyle. 

He joined me in the hospitality suite at the Hale Koa Hotel & Resort on Waikiki Beach in Hawaii for this discussion about Facebook event marketing.   

SHOW NOTES  

00:58 – Paul defines the concept of “Living the Aloha,” shares advice with listeners about living the Aloha online and why attractions works better than promotion when it comes to Facebook status updates.  

02:55 – Tips for effective Facebook event marketing, Facebook invitation posting frequency, the importance of keeping it simple, good Facebook event marketing language and what links to include in a Facebook event invite.  

05:19 – How to market local events on Facebook.  

06:12 – Ethical issues surrounding the practice of sock puppeting multiple Facebook profile pages.  

07:42 – Facebook marketing challenges of Chris Pirillo and Paul Klink.  Personal Facebook profile pages versus Facebook fan pages.  Engagement levels and shortcomings of Facebook fan pages.  

09:40 – Having conversations with Facebook fan page profiles versus Facebook personal profiles, and effective, appropriate uses of both.  

10:47 – Dealing with spoofed Facebook fan pages.  

11:40 -- End  

Photo by Mike Baker on Unsplash

At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management approach of his team.  

LTC King is an experienced crisis communications expert who travels regularly to support Admiral Willard, PACOM’s ranking officer, in a public affairs capacity and to assist in the strategic planning of public relations.  He and his team recently handled the communications for the United States response to the sinking of the Republic of Korea’s warship, the Cheonan, allegedly by a North Korean submarine.  

He earned an advanced degree at USC in strategic public relations from Annenberg School of Communications.  

In this interview, LTC Daniel King goes on the record online about:

North Korea’s nuclear capabilities

Google’s defection from China

Use of video by the activists and Israeli Defense Forces Public Affairs detail throughout the recent Gaza Flotilla Raid (or the Gaza Flotilla Attack, depending on your politics)

Where US Pacific Command is concerned with social media community relations strategy.  

The interview was recorded at US Pacific Command, or PACOM, stationed at a high-security Camp HM Smith facility on Oahu’s higher ground with a sweeping view over Pearl Harbor. 

An escort must accompany guests, remove the battery from their cell phone, and switch off their laptop wireless signal.  

SHOW NOTES  

00:54 -- An overview of US Pacific Command, the US combatant command responsible for a geographic region comprising 51 percent of the world’s surface, from the West Coast of Los Angeles to the West Coast of India and from the North Pole to the South Pole.  36 nations and 3.4 billion people occupy the Pacific region. LTC King characterizes the region as tremendously diverse and dynamic in its people, economies, politics, and diplomacy.  

01:55 – US Pacific Command’s mission is to work with US partners and allies to facilitate and improve the security of the Asia-Pacific region to continue the stability that has benefited the region for the last 60 years. Five of the 7 US international treaties apply to the Pacific.  Over 1.3 trillion dollars of international commerce moves back and forth throughout the Asia-Pacific region, facilitated by the security and stability factors maintained by PACOM and its partners.  

03:17 – The most significant challenges facing the US and its interests in the Pacific are humanitarian, natural, or military disasters or anything else that compromises “unfettered access to the global commons.”  

04:31 – North Korea’s vow to respond to the US and South Korea’s Operation Invincible Spirit (exercises involving 200 sea-faring vessels and 200 aircraft) with “powerful nuclear deterrents” and the United Nations Security Council’s reaction to the recent sinking of the Republic of Korea’s Choenan, which resulted in the death of 46 South Korean service members, allegedly by a North Korean submarine and PACOM’s response effort.  

07:43 – How LTC King was informed about the explosion aboard the Cheonan, the course of action he and his team took as a result, and the role of the mainstream news media during the initial period after the event.   11:05 – Reports of propaganda posters inside North Korea depicting a fist smashing an enemy ship in two.  

12:04 – Whether or not the US military believes that North Korea has nuclear capabilities.  

13:53 – A fake Facebook profile for Admiral Willard, the top-ranking US Pacific Command military official, recently appeared online and asked how he and his team dealt with the commander’s spoofed identity.  

16:03 -- The Gaza Flotilla incident is a case study of how a relatively small group of activists could leverage communications to get information into the public space quickly and how flat organizations will always be able to get information out quicker than hierarchical ones.  

20:01 -- Accelerating the process of declassifying information and the recent Wikileaks incident involving the accidental release of 91,000 classified reports about the war in Afghanistan.  

22:51 – The history of social media at the US Dept. of Defense and the role of images and video in military public affairs.  

26:24 -- The impact of Google’s decision to pull out of China and China’s censorship of the web on his communication efforts.  

28:34 – How the Social Media Boot Camp by Eric Schwartzman at NORAD US Northern Command helped LTC King and PACOM communicate more effectively on behalf of the US Armed Forces.  US Pacific Command is engaged in Facebook, YouTube, Twitter, and Flickr.  

31:34 – The challenges associated with integrating social media throughout US Pacific Command.   3

5:05 -- End