Erica Berchtold moved from the bricks and mortar world of fashion to take over the reins as CEO of one of Australia’s top online retailers, The Iconic.

In the few short years Erica has been there, The Iconic has dealt with covid and doubled the size of its business. She talks to Sandra about the importance of customer service, and why curiosity plays a big part in progress.

You can find out more about The Iconic here: https://www.theiconic.com.au/playbook/story

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