Erica Guider is a Sales Executive at 42 Technologies with deep roots in retail, having spent her childhood weekends in her family’s boutique tagging merchandise and managing displays. After graduating from Parsons, she brought her creative and commercial expertise to brands like Tory Burch, 7 For All Mankind, Sandro, and Maje. When the pandemic disrupted the industry, Erica pivoted into tech, joining 42 Technologies as their first Customer Success Manager.

In this episode, Julia Maimone-Medwick chats with Erica, who went from growing up in her parents’ boutique to working for top fashion brands and then made a bold leap into tech at 42 Technologies during the pandemic. She shares how her retail roots shaped her success in tech, the power of networking, and her side hustle in job matchmaking. A must-listen for anyone navigating a career pivot or curious about the overlap between fashion and tech.