Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Erica Martin, Marketing Communications Manager, Ford Brand

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Erica Martin, Marketing Communications Manager, Ford Brand

Erica Martin, Marketing Communications Manager, Ford Brand