Erin Sparks is the Marketing Director of DeNooyer Automotive Family in Kalamazoo, Michigan. She has nearly 15 years of marketing experience and is responsible for the function and performance of DeNooyer's website, analytics, digital and traditional advertising, social media, and public outreach.

Erin also manages the group's marketing team and helps to lead the service business development department. Originally from Wisconsin, she is a former college volleyball player and frequent party planner. She is also a Founding Member of Auto Genius.

In this episode…

Managing the marketing needs of different dealerships in a group can be challenging. Each store could have its own unique processes for managing operations, sales, customers, and competition. Strategies that work in one dealership may not work in a different dealership.

Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Erin Sparks, the Marketing Director of DeNooyer Automotive Family, to talk about strategies for streamlining marketing across different automotive stores. Erin also talks about being a member of the Auto Genius community and the future of the automotive space in 2023.