Escape Velocity

Sam gives us an update on how his marketing cycle is going, what he's focusing on, and why he's starting with the title. German shares a slight detour into open source and prepares for his 6-week cycle to improve his Testing LiveView offer. 

• Testing LiveView 
• Build UI 

German talks about where he wants to be at the end of 2024 and the importance of a singular focus. Sam talks about Build UI's latest course launch and his upcoming work cycle on marketing.

We have a guest! Tyler Young joins German to talk about his new venture: Sleep Easy -- a proactive website monitoring tool that alerts users before issues happen!

Tyler shares the story of why he chose this venture, how he's winding down his regular job to focus full time on Sleep Easy, his hopes and goals, current problems, and more. And if you want, you can follow Tyler's journey through his newsletter. 

You can find more about Tyler: 

• Sleep Easy website: https://www.sleepeasy.app/
• Twitter: https://twitter.com/TylerAYoung
• Tyler's website: https://tylerayoung.com/
• Newsletter to follow Tyler's journey: https://tylerayoung.com/category/build-in-public/

Also mentioned in the podcast: 

• April Dunford's Obviously Awesome positioning book and MicroConf talk

Sam talks about the launch of Build UI's fourth course, the importance of pre-launch marketing, and plans for Build UI's next course. German talks about potentially adding sponsorships to Elixir Streams, asking the Elixir community about what course they'd like to see him make next, and building an audience.

Links:

- Build UI's newest course on Remix
- Sam's talk at Next.js Conf
- Elixir Streams
- German's post on Elixir Forum
- Build an Audience episode of Rework

Twitter: German, Sam

German and Sam are back! Sam answers a question on why he thinks making courses with deadlines will work this time around. German then shares his two potential plans of action: building another course, or curating Elixir content in his Elixir Streams website. Sam pushes back to make sure German deliberately chooses a goal for whichever activity he pursues next.

Links:

• Build UI
• Testing LiveView
• Elixir Streams
• Twitter: German, Sam

Sam tells German about his new idea for scoped marketing campaigns, the difference between YouTube videos and Build UI lessons, scoping new course launches to a month, and lifetime pricing vs. course bundles.

Build UI's Lifetime membership sale page: https://buildui.com/pricing

Twitter: German, Sam

This week we have a guest, Peter Ullrich! German and Peter chat as Peter talks about the numerous side-projects he's had through the years and shares lessons learned about creating a book, a course, and a couple of small apps. Finally, we get a glimpse into what he's working now -- his most ambitious project yet. 

• Peter's book: https://pragprog.com/titles/puphoe/building-table-views-with-phoenix-liveview/ 
• Peter's course: https://pjullrich.gumroad.com/l/bmvp
• Peter's write to letter projects: https://myletterdiary.com and https://www.lettertoyourself.com/
• Peter's twitter: https://twitter.com/PJUllrich
• Peter's website: https://peterullrich.com
• German's course: https://www.testingliveview.com/

German talks about ElixirConf and his talk, and considers whether he wants to focus on more info products next. Sam gives an update on Build UI, and talks about how he and Ryan need to stop overthinking their process so they can create more content.

Twitter: German, Sam

Sam and German talk about how much money Build UI and Testing LiveView have made this year. Sam shares how pairing has been great for him and Ryan. German and Sam discuss the importance of thumbnails and titles for YouTube videos. German touches on what he wants to do next.

Sam and German are back! Sam shares an update on course progress, when Build UI will raise prices, and his focus on creating videos faster. German talks about his two areas of focus for the coming months: courses and a conference talk. He shares his new approach on researching material for a course. Then, they dive into a conversation about having a growth mindset – focusing on effort instead of outcomes, and the positive neurological effects that can have.

Links

- Build UI: https://buildui.com/
- Growth mindset episode on Huberman Lab: https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110?i=1000621365285
- Elixir Streams: https://www.elixirstreams.com/